How to go viral in 8 seconds, video inspo, and the latest data from Q3
We're all feeling the pressure to end the year with great results while also making plans to start 2023 off with a bang.
So, as we head into the final months of the year, let's get inspired and dive into the latest marketing data to help us prepare for the new year...
The second episode of Beyond the Creative is here! Today, we're breaking down, reverse-engineering and dissecting two wins from Cannes Lions 2022.
Featuring:
Join us as we look at the common trends at this year's awards to see what we can learn from them.?
This 90-second spot is currently being named the most effective festive ad of this year, and the first time Buddy the Elf has been used in advertising by any brand.
Here, Asda used the power of visual effects (VFX) to transport Will Ferrell's beloved character out of his iconic scenes from Elf (2003) and reinsert him into an Asda supermarket.
The quintessentially joyful Christmas campaign will also see Buddy make announcements in the supermarkets and launch an exclusive Elf-themed food and clothing range.
According to System1’s Test Your Ad platform, which uses the emotional response of real people to award ads a star rating between one and five, it's currently achieving the highest five-star score of any Christmas ad launched so far this year! Can anyone else beat them?
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领英推荐
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
An experiment on TikTok for plantable pencil company SproutWorld resulted in more than 100,000 followers and tens of millions of views in just four weeks, with website visitors up by 1,400% in four days alone.
Performance Marketing World explores...
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On top of the normal stresses of Q4, businesses are also dealing with concerns about inflation, uncertain economies, and how a potential recession could impact their bottom line.
As we close the year, we want to gather all the hard data we need to make decisions, including researching how our industry has performed in the past few months.
So, to see how you're performing against the competition and create an actionable strategy for the new year, HubSpot's got you covered...
Skeleton?
In case you missed it:
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Using a mix of social listening, audience panels and industry-leading research tools, Skeleton will uncover data-led insights that help you understand the attitudes, interests and behaviours of your desired audience.
We've got 5 Insights & products designed to help you get deeper audience insights with A.I, unlock new content ideas, and stay ahead of the curve.
Solutions Consultant | HubSpot | ProsperoHub ??
2 年I've never wanted a pencil more than now... ? ??