How to Go Live on Video on LinkedIn

One powerful tool that many professionals overlook is the ability to go Live on LinkedIn. By regularly hosting live streams, you can showcase your expertise, engage with your audience in real time, and gain a significant advantage over those who rely solely on traditional content formats.

The Importance of Going Live on LinkedIn:

1. Increased Visibility: Business owners who go live on LinkedIn get seven times more reactions to their live videos. They also get 24 times more comments and engagement and the viewers that watch live videos on LinkedIn spend three times longer on these than on short-form videos.
2. Real-time Engagement: Live streams allow you to interact with your audience in real time, answering their questions, addressing their concerns, and fostering a sense of community. This level of engagement is unmatched by pre-recorded content.
3. Authenticity and Trust: Live videos offer a raw, unedited glimpse into your expertise and personality. This authenticity can help you build trust with your audience and strengthen your personal brand.
4. Stand Out from the Crowd: While many professionals share articles, images, and pre-recorded videos, relatively few take advantage of LinkedIn's Live feature. By embracing this underutilized tool, you can differentiate yourself from competitors and position yourself as an innovative thought leader.

Taking the First Step

Going Live on LinkedIn may seem daunting at first, but the rewards are well worth the effort. We developed a guide for you so you can understand what to do before, during, and after your Live event.

??Get the guide here.

P.S.: Going Live is one of the topics we will cover in our "Grow on LinkedIn for Entrepreneurs" challenge. Don't miss it and join us tomorrow, March 26, at 9 AM EST.?

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