How To Go From Ordinary to Remarkable
Wendy Marx
Branding & marketing expert| Business owners, nail your branding & marketing to sell yourself more successfully & grow your business in 90 days | Coach, Consultant | Free power positioning consult ??
When you think about your work, do you ever tell yourself, “I have to be different from everyone else”?
Here’s the truth: You’re rarely — if ever— doing something so remarkable it defies comparison.
And you know what? That’s fine.
You don’t have to be different from everyone else to succeed. But you do need the right messaging.
Your words must be compelling, and relatable, and speak directly to your audience. Otherwise, they’ll fade into the background.yourself, “I have to be different from everyone else”?
Here’s the truth: You’re rarely — if ever— doing something so remarkable it defies comparison.
And you know what? That’s fine.
You don’t have to be different from everyone else to succeed. But you do need the right messaging.
Your words must be compelling, and relatable, and speak directly to your audience. Otherwise, they’ll fade into the background.
Let me explain.
You’ve probably seen Fisher Investments’ TV ads. The firm positions itself as special because “it only makes money when you make money.” Sounds extraordinary?
领英推荐
But here’s the catch: Many financial advisers—including mine — operate similarly.
So why does Fisher Investments stand out?
It’s the company's messaging.
They don’t just tell you what they do — they make it feel personal. Their message implies: “We’re in your corner. We’re not just here to make money. We’re here to help you succeed.”
That’s the power of positioning and storytelling. It transforms a standard offering into something emotionally compelling.
Differentiation isn’t about being the only one doing what you do. It’s about how you communicate it.
Your differentiation lies in the connections you create and the feelings you evoke, not just in stating your services.
What about you? Have you come across brands or businesses that nailed their messaging? What made them stand out to you? Share in the comments — I’d love to hear your thoughts!
Want to grow your small business in 2025? I help coaches, consultants, and other small business owners like YOU build a strong brand, position yourself effectively in the market, and craft messaging that resonates and generates leads. Schedule a complimentary Power Positioning Call to uncover your differentiators and attract your ideal clients.
#branding #messaging #smallbusiness
High-Performance Executive Coach. C-Suite Leadership Transformation. Founder of High Performance Coaching Artificial Intelligence Leadership. Speaker. Best-Selling Author.
1 个月Very informative message on messaging and being unique thanks
Ready for that quantum leap? Been through alll the coaching and still haven’t gotten to where you want? You deserve better. Message me.
1 个月Such a powerful reminder that success isn’t about being different but about having the right message—this is gold!
?? Career Coach ?? I help mid to senior level professionals get unstuck, gain clarity, and land their ideal role with more balance, pay, and impact in less than 90 days ?? Free Career Clarity Call in About??
1 个月Refreshing perspective! It’s a great reminder that it’s not always about being completely unique but about connecting authentically and crafting messaging that resonates. I can’t wait to dive into your article—thanks for sharing this, Wendy Marx!
Empowering Entrepreneurs & Professionals to Achieve Success | Cultivating Resilience & Inner Strength
1 个月Yes, it’s definitely a message worth repeating and I see you doing that so that we get it Wendy Marx
Holistic health solutions and results as an Expert in Hair Mineral Analysis | Nutritional Natural Health & Wellness Consultant | Detox Coach | Guaranteed Improvements | Nutrition | HEALTHY MIND + HEALTHY BODY → YOU
1 个月This is such a great description of how to stand out! I'll have to rethink how I describe my brand again. Thank you for providing such value and thought-provoking posts!