How to Go from Nurse to Writer in 12 Weeks
Elizabeth Hanes BSN RN
Crafting content that is RIGHT on time, RIGHT on the money, LEFT of ordinary for healthcare clients large and small. Freelance health journalist and content marketing writer. Business coach at RN2writer. Caffeinated.
Originally published fall 2021, updated July 2024
Launching a writing business doesn’t have to be a long, arduous process.
Many nurses become freelance writers precisely because it’s so easy to get started. You can pursue freelance writing as a side gig while you keep nursing, which all but eliminates the financial risk (because you’re not giving up a steady paycheck). You don’t have to invest a ton of money into your new business, either. Mainly, getting into freelance writing just requires nurses to set up a business and start marketing their services.
Ah, but there’s the rub: What, exactly,?is?the process for setting up a business? And how do you market yourself to find clients? Many nurses stumble at that point – which is understandable. Nursing school doesn’t teach you how to be an entrepreneur.
But I can. Let me tell you what I know.
Nurses: Get Started as a Freelance Writer FAST
You could be making money by Christmas as a freelance nurse writer. Think about that. You could have your business up, running, and maybe even making money by holidaytime. Wouldn’t that make a nice brag in the annual family holiday letter?
The fastest, smoothest route to going from nurse to writer is to join our Get Paid (Well!) to Write Program . In this program, I share the exact path I took on my way to becoming a six-figure freelance writer. My method eliminates a lot of the trial-and-error you would otherwise have to endure to figure out how to get from Point A to Point B.
But let’s say you’re not interested in taking a comprehensive "how to start a writing business" program right now.
Well, this post walks you through all the basic steps required for a nurse to get up and running as a freelance writer in 12 weeks, whether you do it through Get Paid (Well!) to Write, by creating your own "program" with our numerous affordable courses and video trainings , or on your own.
Week One: Consult the Experts
Look, I know a lot about the business of freelance writing. I’ve been making six figures as a writer for years now.
But I’m not a lawyer. Nor am I an accountant.
The first thing you should do before setting up as a nurse writer is consult some experts.
Thanks to the proliferation of "small business departments/divisions" in every state's Secretary of State offices across the U.S., it's less necessary to consult an attorney to set up a writing business. Instead, you can look to the free resources your state already offers you.
I do recommend consulting a CPA, however. An accountant can advise you about how to set up your books properly, how and when to pay estimated taxes (and how much to pay), and many other important aspects of financial management. Best of all, many accountants don't charge for this type of consultation. They'll do it for free in hopes you'll give them your tax preparation business later.
Weeks Two-Six: Set Up Your Business Entity, Get Work Samples
During this next month after you’ve consulted an attorney and an accountant, you can put in the time to set up your business entity. These steps include a lot of paperwork. Specifically, you may need to:
In addition to jumping through these hoops to get your business set up, you also should start getting some work samples together. If you have no writing samples to show prospective clients, you may find it harder to get paying work.
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The RN2writer method for obtaining your first work samples is simple: reach out to local non-profits to volunteer your writing skills. In fact, we offer this free, step-by-step tutorial on how to do just that! When I launched my business, I volunteered to write newsletter content for my local Alzheimer’s Association newsletter. Bingo! I had beautiful samples to show prospective clients, and the charity got well-written stories to share with their subscribers.
Weeks Seven-Eight: Set Up Your Office and Work Systems
I’m a big believer in working out of a dedicated home office space. I think a person feels more professional when they conduct business from a professional(ish) workspace.
That doesn’t mean you need to remodel a guest room and invest in a lot of pricey technology. Just decide where you’re going to put a desk, computer, notepads, and pens (lots and lots of pens). Get this area organized.
I’m also a big believer in systems. Using established processes makes you a more efficient writer in a profession where time is money. So, set up your bookkeeping system, business budget, client onboarding plan, and so on. You’ll thank yourself later.
Weeks 9-12: Market, Market, Market
At this point, there’s nothing left to do but market your services. You should use multiple marketing strategies, but I always recommend starting with a website.
A lot of people quail at the idea of creating their own website, but it’s not as difficult as you might think. For a comprehensive guide, read this post:?How to Set Up Your Writing Website in Minutes – for Just a Few Dollars .
Your website can become an excellent inbound marketing tool, but you’ll also need to conduct direct outreach to land your first client. First, craft a good Letter of Introduction (LOI). To learn what an LOI is and how to write one, refer to this post:?How to Write a Five-Sentence Letter of Introduction that Gets Results .
There are maybe a million other ways to market your brand. (Yes, as a nurse writer you are a brand now.) A few of those ways include:
But don’t overwhelm yourself by trying to do ALL of these. Instead, leverage a handful of marketing strategies, as we explain in our course "Effective, Pain-Free Marketing Strategies for Health Writers ."
Success in 12 Weeks?
If you use this roadmap, you may indeed find success by landing your first client in 12 weeks. Then again, you may find that working through all this stuff on your own takes longer than that. Even students in the Get Paid (Well!) to Write Program ?may not earn their first dollar during their 16-week coaching cycle – but that's because each person's journey is unique, and many of the factors that contribute to the "speed" of success lie outside our scope of control.
That said, our students tend to achieve success faster because they benefit from the guidance of the course and the expert coaches who teach them. Plus, they’ll be operating as part of a community that supports each member every step of the way.
So, sure, you can do this whole thing on your own. Honest. All of the nurse-writers I know did it that way.
But to speed the process and maximize your chance of success at transitioning from nurse to writer, check out the Get Paid (Well!) to Write Program . I would love to work with you!
Don’t forget to subscribe to the free RN2writer newsletter?for more great content like this! Just scroll to the bottom of our homepage or make any purchase to add your name to the list of 100,000 other folks who enjoy the informative content we publish biweekly.
This article originally appeared on?RN2Writer .
Elizabeth Hanes, RN, is ‘the nurse who knows content.’ For nearly a decade, she has combined her nursing knowledge with writing expertise to craft content that drives results for major healthcare brands like WebMD, Anthem, Aetna, Healthgrades and many others. Now she also teaches other nurses how to build a profitable freelance business, too! Find out more at?RN2Writer .
Student Nurse Experience Coordinator | Freelance Nurse Writer | Nursing Content Creator
2 年I'm reading your book right now and really want to make this happen. So hard to take that leap of faith and believe in yourself.