How to go from BORING to BADASS on LinkedIn?

All the commotion about creating good content goes downright to creating a powerful personal brand. In the last couple of years, the growth of remote working professionals and freelancers has accelerated a great deal. Even though these work profiles created enough creative freedom for professionals, they fought tooth and nail to gain visibility and lure more leads. So, as they say, success comes with incredible difficulty.

Marketers and content creators understand the value of a solid profile and brand on social portals, and these nuances of brand building have evolved how businesses are established. The idea that exciting and aesthetic content creation is part of the B2C or D2C industry has become more dismissive than a keypad phone. Now, B2B marketers have the equal opportunity to experiment and make the content better for the audience to engage.

If we are talking about the B2B industry, then LinkedIn would be at the top of the list. In fact, Content Marketing Institute states that 8 out of 10 Marketers use LinkedIn to market their brand, and 40% consider LinkedIn their No. 1 Platform for marketing and lead generation purposes. Every marketing professional is trying to promote a brand— it could be their personal or a corporate brand. LinkedIn stands out to turn an individual into an utterly Badass professional if they know what path to tread.

Why should LinkedIn be the First Choice?

We are not saying it should be the first choice, but if you are trying to present a professional front and establish yourself as a thought leader, then LI should be the priority. And then you can think about hopping onto the next best professional yet casual social media. However, even if there are a lot of creators and marketers trying to set their presence on the platform, not everyone can make some noise.

Amongst 2 million posts, newsletters, or videos posted on LinkedIn daily, several contents get remembered, and others get lost. So the real million-dollar question is whether you are posting boring, reluctant content or trying to set yourself apart by being a badass professional? Irrespective of how constantly you upgrade your presence on LinkedIn, it wouldn’t do any good if you sound irrelevant and predictable.

So here is how you are going to make your presence indispensable on the B2B platform:

Fiddle Properly with your Profile

You must have heard this n number of times, but it is worth repeating. Profile optimization is a crucial part of representing your virtual face on LinkedIn. Starting from putting a professional face literally on the profile to giving it an identity with the correct headline that describes you, every little bit counts. It would eventually help you get discovered not only on LinkedIn but on the Search Engine as well. So writing ‘content creator’ isn’t clear enough to describe your services or provide sufficient info about your brand. Make people intrigued to know more, primarily through a nicely and genuinely crafted ‘About Section.’ That’s how you take the first step in becoming a badass creator or brand on LinkedIn.

URL Customization

This factor might come as entirely new information to many, but LinkedIn allows you to customize your URL. By that, we mean changing it into just your name along with ‘LinkedIn.com’ or name and occupation (B2B Content Marketer) along with the domain.

For instance, instead of www.dhirubhai.net/laureapeoplessignature/108496 , you can use

www.dhirubhai.net/laureapeoplessignature .

The random numbers and letters look vague and do not give discoverability to your brand.

Utilize your essential URLs on the Profile

LinkedIn recently has introduced the feature wherein one can add their website URL, course URL, or even resume link in your profile. This feature is refreshingly impressive because it helps people discover what your brand has to offer and increase traffic to your website directly through the website URL. Even more, if you are a freelance service provider, you can include your business or work portfolio for your leads to quickly know whether or not you would be a good fit for their project.

Start putting out content

It is time to actively talk about the areas of your interest, educate your audience and show your expertise to the leads. LinkedIn is known explicitly for long-form content by creators and professionals from different industries who define their hold over subjects like leadership, freelancing, marketing, personal finances, cryptocurrency, etc.

So, when you want to sound like a pro amidst so many people running in the competition, you need to bring something new or present something old in your unique and authentic voice. Moreover, what better way to let people in on your secret sauce of marketing, and other industry secrets than introducing weekly or monthly LinkedIn newsletters.

Experiment with your voice and engage

Of course, there are rules to the professional platform, but LinkedIn creators are getting the freedom to experiment, especially with the LI algorithm pushing video content; things will be professional yet engaging. A lot of storytelling would be involved that specifically lures B2B audience and make it easier for them to find service providers who kick off their marketing or branding game. So it is the best time to experiment with voice and content format.

Remember to have recommendations from Clients or Colleagues

Recommendations work like social proof or testimonials for your personal brand or business’s credibility. So whether you are working full time or as a freelance service provider or own a company, ask your colleagues or clients to leave a comment about your work or knowledge if they liked what you served them. It makes your presence more solid and gives your future leads a chance to know your work and feel you are reliable.

Final Words!

These are a recipe to cook an interesting or badass profile because LI is no longer a regular job-seeking platform, and it has come a long way from its previous appearance. That’s why do not sound boring or very serious when you have the opportunity to engage the B2B audience in a fun and light way.?