How to Go About Choosing the Best Keywords for Your Content?

Keyword research is the process of analysing keywords to help improve your website's visibility and identify ways to optimise your content for better results. Identifying the most suitable keywords for your products and services is integral to the success of your SEO and content marketing plan.??

Brainstorm Seed Keywords?

The initial step is to create a list of general keywords or phrases related to your niche. These are often referred to as "seed keywords" and will serve as the starting point for your research.?

Effective Keyword Research?

To conduct effective keyword research, start with your seed keywords and then you can use tools such as Google Keyword Planner or SERanking. These tools offer a comprehensive analysis of relevant keywords, including their search volume, competition and search trends. Be patient and take your time. If you are unsure if a keyword or phrase is relatable to your product and/or service, enter it into Google and check out the search engine results pages (SERPs) to see what comes up!??

We recommend that you work to identify the keywords that your target market uses when searching for products or services like yours – This is crucial, using only keywords used by your internal teams has the potential to miss a large portion of your target market. Remember your content is written for your clients, so make sure you use the language they are!?

Don’t Just Focus on High-Volumes?

We also recommend you diversify your keyword selection and avoid solely targeting high-volume keywords. While they might seem tempting, competing with other businesses for these keywords can be challenging. Instead, consider using a mix of keywords that cover the entire buyer's journey, including some lower-volume options – Although the search volume is lower, the volume will be more targeted, so will have a greater potential to convert.??

Go the Extra Mile?

At The Essential Agency, we don’t just look at the keyword tools, we also utilise the SERP and pay special attention to the ‘People also ask’ feature.? You can utilise these questions by including them in your content, most typically using them in your header tags. There is also value in identifying the incoming search queries. Identifying incoming search queries can provide valuable insights into the specific keywords and phrases that your audience is using to find and access your website content. These can aid in understanding what keywords and key phrases your audience is looking for when they find your content, and understanding the incoming search queries, can help you grasp the intent behind your audience's search.?

Ready, Set, Optimise?

Once you have a list of relevant keywords and key phrases, it's time to optimise your content. This involves incorporating the keywords into your website's meta tags, headings and body text.? However, be cautious of keyword stuffing, as it can harm your website's rankings. Aim for a natural and balanced approach that emphasises high-quality content.?

Remember that keyword research is an ongoing process that requires regular review and updates. By continuously refining your keyword strategy, you can ensure that your website targets the most relevant and profitable keywords for your content.?

Conclusion?

A well-planned content marketing strategy coupled with a strong search engine optimisation (SEO) plan is crucial for success. One of the fundamental skills required to achieve this is the art of keyword research. Keyword research involves careful selection of relevant and diverse keywords, and the consistent updating of these keywords over time. By implementing this practice, you can vastly increase the visibility of your website and effectively target your desired audience. Investing time and effort into keyword research is an essential step towards establishing a prominent and successful online presence.?