How Gmail AI Spam Filter Update RETVec Affects Email Users

Here’s an another piece of breaking news from Google — the introduction of a new RETVec Algorithm ??, poised to make email spam filtering stronger than ever before.

What is RETVec (in simple words)?

RETVec (Resilient & Efficient Text Vectorizer) is a machine learning-powered algorithm that smartly detects deceptive junk tactics (keyword stuffing, use of glyphs, mistakes in words, and other tactics used by spammers to get past spam filters).?Gmail email spam filters already use it to find errors and intentional deceptions within email content. BTW, it has already improved junk detection by 38% and reduced false positives (when email is mistakenly marked as junk).? Key Highlights of RETVec:

• ??? Adversarial Text Identification: RETVec is a pro at detecting emails that try to sneak past spam filters with manipulative tactics.
• ?? Efficiency Boost: It's not just about catching junk; RETVec operates with reduced computational resources, enhancing Gmail's processing capabilities.
• ?? Multi-Language Support: RETVec effortlessly handles over 100 languages, which helps to prevent false positives and false negatives.

What should email senders do to keep their letters away from undesired folders? How to turn this update into your winning outreach strategy?

Get the full scoop on RETVec in Folderly's new article .

Will RETVec affect all email senders? - YES?

Should you be worried? - NO

The good news — new algorithm is likely to increase email deliverability, improve sender reputation, and enhance customer engagement (since emails in declutter inboxes are more likely to be noticed). Yes, stricter standards for email senders, where every junk word, every misspelled word, or any non-Latin character if your copy is in English can send your email directly to spam. However, there is a solution to that problem. ??

How can you make sure that RETVec algorithm will keep your emails intact?

Luckily, tools like our no-cost spam words checker can detect any junk-inducing words and suggest alternatives in real-time, so your copy is safe and sound and can make it through filtering.

Test your templates here

Also, don’t forget to check the full article on RETVec for applicable tips to adapt your email strategies and arm yourself for successful outreach in 2024!