How to Give Employees What They CRAVE (and 7 Other Leadership Lessons from Gregg Lederman)

How do you create 90% employee engagement and customers for life? Gregg Lederman joined our CEO Think Tank? community to show us how and WOW did he rock our CEO’s and their teams!

Here’s just a few of the learnings and insights (thanks so much to Veronica Cram for compiling!):

1) There’s 3 Things that Most Impact your Business – the Economy, the Competition and Employee Engagement. You can react to and plan for the first two, but you can only control the last.

2) Your job as a leader is to create an environment where employees are inspired, empowered, and motivated to live your Brand every single day.

The Goal of EVERY company is to get and keep profitable customers.

3) Remember, you as a leader are always on stage. Everyone – your Employees, your Customers and your Community – is watching how you react and interact.

4) It is not your job to motivate others. It’s your job to Lead!

The Bottom line??If you want to see more of something from your employees, recognize it when you see it.

5) Human beings CRAVE three things at work: Respect for what they do and who they are; Purpose; Relationship, primarily with their Manager.

6) An employee is engaged if they are both motivated and committed to act in the best interests of the company. Engaged employees learn new things, gain experience, are proactive and don’t have to be micro-managed.

So how do you create an environment for more engagement??

Read on here to learn more and If you’d like to see more of Gregg’s presentation,?get access to it here?and?subscribe to our YouTube channel?to get updates on our events and Guest thought-leaders in the year ahead!