How Ghost Kitchens Are Revolutionizing the F&B Industry
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Since it went viral, especially during the pandemic, cloud kitchens have become an integral part of the modern F&B landscape, on every entrepreneur's lips about launching a new brand and every restaurateur's mind about expanding their portfolio. But what makes them so revolutionary? Let us look in.
This new player in the F&B space is changing the face of dining: the ghost kitchen. With traditional restaurants looking to build business models around in-house dining, the virtual kitchen is solely a space used for preparing and delivering food. With the change in the industry this food and beverage industry trend is taking over like a storm.
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What Are Ghost Kitchens?
Ghost kitchens are essentially commercial kitchens established to service online orders, usually without dine-in capabilities. They tap through delivery apps, or even create their delivery verticals, directly hitting customers without any need for in-store physical interaction. For example, the order placed by a customer on Uber Eats or Deliveroo goes straight into cloud kitchens, and within minutes, the order is prepared and ready to be delivered. This is a streamlined model which appeals to today's customers demanding convenience and speed.
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