How Ghost Commerce and Tags Can Help Your Business Grow
Over the past decade, online sales have pushed some large brick-and-mortar retailers out of business. However, at the same time, e-commerce has become one of the best ways for many small businesses and brands to sell their products as it has effectively levelled the retail playing field. As the demand for online sales has grown, e-commerce models like ghost commerce and dropshipping have given creators and small business owners more and more ways to provide easy sales portals that their audience can use to buy a wide range of products. These models provide easy-to-use platforms where anyone can become virtual shop owners and sell either their own products or affiliate products and earn a commission.
Much like Shopify’s dropshipping options where a business doesn’t need to physically stock the products it sells and uses a third party to fulfil orders, ghost commerce allows creators and influencers to sell the products that they love without having to worry about maintaining stock or creating a brand partnership. However, while dropshipping generally requires a website, ghost commerce can be done via social media platforms using customized Tags!
With Tags, creators can create their own tags or call-outs that will take their audience directly to a cart-free checkout experience via a simple one-click link. This can help creators convert traffic faster by simply embedding link tags onto social media posts, making a call out during a live stream or podcast, or placing a scannable QR tag on print media. This is one of the best e-commerce tools out there as it allows creators to sell products through whatever sales channel they prefer including social media channels like Instagram and TikTok, YouTube, blog posts, and more!
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By using ghost commerce, creators can handpick and generate Tags for the items that they want to sell and can even curate their own collection of products whether that be tickets to the hot event coming up in a few weeks or that awesome vegan hand cream that is currently trending. This e-commerce model is completely flexible, meaning that creators can invest as much or as little time in it as they want while still taking advantage of the online presence they have already built. After each sale, money is then paid directly to that individual, brands fulfil the order as normal and gather crucial attributed data that's built into the Tags.
This means that you can reach your target audience whether they are scrolling through their social media feed at home, listening to their favorite podcast while going for their morning run, or anywhere in between without the overhead of a marketing team, social media campaigns, etc. To learn more about how Tags can help your business reach more audiences and increase sales, set up an account today or schedule a call here!