How to Get Your Gen Z Employees Read & Follow Your Manual

How to Get Your Gen Z Employees Read & Follow Your Manual

1. Get Your Gen Z Employees Read & Follow Your Manual

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Here are four fundamental factors that greatly will increase your ability to get your franchisees and their Gen Z teams to actually read and use the manual, and any other relevant information.

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Upgrade your?Manual to a Brand Knowledge-DataBase because that’s a more accurate description of what it actually is.

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1. Information and instructions has to be updated, relevant and in sync with how your business is run today. It’s an ongoing process where agility is crucial.?Papers, binders and packed file servers just won’t cut it. It’s a Knowledge-DataBase.

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2. It has to be easily available then and there it’s needed, which today means in the cloud, on mobile devices and highly searchable.

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3. The information has to be targeted, meaning the right information/sections are available to people according to their?Role/Function/Position.

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4. You need to be able to verify that it actually gets read. Not just that it was handed over or “sent”. And take action on non-compliance.

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2. Chipotle Testing Out Robot:?Autocado

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Chipotle Mexican Grill?has also invested in the El Segundo-based firm as a part of the $50 million venture fund dubbed Cultivate Next.

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“Our purpose as a robotic company is to leverage automation technology to give workers more flexibility in their day-to-day work,”?Vebu?Chief Executive?Buck Jordan?said in a statement.

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The current prep time for making guacamole by hand is approximately 50 minutes and Vebu aims to cut that time by 50% with Autocado.

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Another goal is for the robot to “use machine learning and sensor fusion to evaluate the quality of the avocados and quantify waste reduction.”

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“We are committed to exploring collaborative robotics to drive efficiencies and ease pain points for our employees,” Chipotle’s Chief Customer and Technology Officer?Curt Garner?said.

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3. Virtual Brands off the Menu at Red Robin

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"Red Robin Gourmet Burgers is getting out of the virtual brand business.

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The 500-unit chain will no longer use delivery-only add-ons like MrBeast Burger in its restaurants as it focuses more on its own concept.

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“We’re gonna be focused on the Red Robin brand,” CEO GJ Hart said in an interview this week.?

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“We are exiting all the virtual brands.”

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That includes MrBeast Burger as well as three brands Red Robin created: Chicken Sammy’s, The Wing Dept. and Fresh Set.

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But the move will primarily affect MrBeast Burger, the large, delivery-only burger brand tied to famous YouTuber MrBeast.?

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Many of Red Robin’s restaurants used the brand as a supplementary revenue stream, making it a key partner for the roughly 2,000-unit MrBeast Burger.

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It’s the latest setback for MrBeast Burger, which is also facing a crisis of confidence from MrBeast himself. In now-deleted tweets last month, MrBeast criticized the brand for a lack of quality control and said he was “moving on” from it."

...Continue Conversation on LinkedIn


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4. Brands Doubling Down on Virtual Brands


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WOWorks’ investment in virtual brands, which will be spread across four of its six traditional restaurant concepts, suggests confidence in the sector’s potential.

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Virtual brands can offer operators lower labor costs and easy-to-execute menus, which can help?grow a restaurant’s reach?through off-premise channels.

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Other restaurant companies are still betting on the space, as well.

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Nathan's Famous, Inc., for example, has been expanding its?virtual brand presence?through partnerships with?Franklin Junction?and?Nextbite.

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And at?IHOP, virtual brands have become important drivers of?off-premise sales.

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WoWorks CEO?Kelly Roddy?said the additions align with existing brand identities and menus.

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He said they are a chance for “franchisees to add on additional revenue streams that can leverage their existing menu offerings in front of an increasing audience on third-party online food delivery sites.”

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... Continue Conversation on LinkedIn


5. Smaller Wings to Go -- Is this a Thing?


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"Unique to the Buffalo Wild Wings Go format, guests who order ahead will be able to pick up their meal from heated takeout lockers.

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The Go locations offer traditional and boneless wings, breaded tenders, sides and all 23?Buffalo Wild Wings?sauces and dry rubs.?

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“I am thrilled to introduce the new Buffalo Wild Wings Go model in Shawnee,” said?John Bowie, president, Buffalo Wild Wings.

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“Our takeout and delivery business grew significantly over the past two years as guests across America enjoyed our award-winning wings, sauces and other menu items at home.

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With great deals every day of the week on wings and bundles at Go, customers have one more way to enjoy our wings for any occasion, from game day lunch to family dinner.”?

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To celebrate the grand opening, the restaurant said it would give away free wings to the first 50 customers in line on ordering day, who will also receive a booklet redeemable for free wings for a year.?"

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[...Continue Conversation on LinkedIn]


6. Hardees?has a new major franchisee partner.

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High Bluff said the acquisition was part of a plan to enlarge Rego Restaurants to a brand platform with six to 10 brands and between $75 million and $100 million in EBITDA.

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The company will pursue further acquisitions to support that goal “over the next few years,” said?Coady?Smith, a principal at High Bluff.

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High Bluff acquired units in Alabama, Florida, Georgia, Kansas, Missouri, Montana, South Carolina and Wyoming,?according to the press release.

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The company said this geographical distribution aligned with its strategy of building “a strong presence in historically underserved markets, that have the opportunity for significant growth and value creation.”

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“Throughout this process, we have maintained that the restaurants would be sold to a qualified and well-capitalized buyer with demonstrable success across the restaurant, food and beverage markets,”?CKE?CEO?Max?Wetzel said in the press release.

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“High Bluff is the ideal partner.”

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[Continue Conversation on LinkedIn...]

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