How to get your first 50 users
Hello hello!
Let’s jump straight into it! Today’s topics for you:
??Acquiring your first 50 users for absolutely free (or barely much)
??RemoteWorkly has a couple of hundred users in 3 weeks, here’s why
Acquiring your first 50 customers:
Customer Support
The best product won't mask shit customer support. Take care of each customer and you will be rewarded. Depth not breadth. Do things that don't scale
Caveat: None, DO IT
Pre-build distribution channels
Launching apps on marketplaces has huge advantages. App store, Chrome Extension Store, Slack Directory, Xero directory, Shopify app store
The audience is built. Just leverage
Caveat: Product revenue might get clipped
Community
Give society what it wants but cannot easily get at scale.
If your problem is big enough, people will care. The sense of belonging is innate to us
Caveat: Time and open passion
Scarcity
People what they can't get. "Limited offers, Offer expires soon".
Caveat: Top of funnel needs to be big
PR
Controversial, but if you're a fintech product - news outlet validation really helps with Authority. The journo lists are out there, just do it
Caveat: Needs to be "on trend"
Paid Ads
Do it right and it can change your life. Don't do it alone, do it once you have proof, referrals and success to show
Caveat: Money, lol
Go where they're looking
Sell natural protein bars in the gym, not at a cafe. Be transparent with your customers
Caveat: But of research
Referral
People are simple. Virality occurs to feed into authority. People like sharing things that create uptake in social status. Make it easy for them to share
Caveat: Incentivise referral through capital or more features in product
Don't do NDAs
I said it 100x times. Unless you're corp, build in public, you will be rewarded. Scream at the top of your lungs about your work. If you don't promote it, don't expect others to
Caveat: A bit of time
Exchange Value for Data
You might not have money. But you can out-educate your competitors. Share what you know to build a community of people in that space
Can be around growth, or productivity tips. Look after those people as they will be your audience too
Caveat: Compacting enough value for people to think ebook was worth it
RemoteWorky Has Several Hundred Users in 3 Weeks
Firstly, the number of users REALLY doesn’t matter, the main focus in the North Star, i.e is the problem you’re solving for them actually being solved?
How do you measure that?
For RemoteWorkly its DAU + tasks created combined with the number of meeting notes done.
Tactics for growth so far?
?? Viral coefficient greater than 1, the value of RemoteWorkly increases as the team invite more people
??Route to market was fast, RemoteWorkly was launched in 3 weeks
??Product integration, integrate with the most popular tools and leverage their audiences (Slack, Microsoft Teams, Zapier Directory)
??Very filtered onboarding, making the onboarding hard automatically filters the keenest customers
It’s still very early days but the problem is big and the market is wide
Looking forward to chatting with you next week
PS I’d love it if you could share the article with your friends if you found value in it.
It helps spread the message and allows me to get feedback on improving this for you