How To Get Your Featured Snippet
Gennaro Cuofano
Director of Sales EMEA at Pixis AI | Creator of The Business Engineer
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages).
Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, that was good enough. This game is still played by most content marketers. Yet it may be not effective anymore.
Why? In the expanding universe of vocal assistants you ask a question. And all you'll get is one answer.
That answer is coming from the Rank Zero Snippet; the Featured Snippet
Since Google’s featured snippets (few lines of text that appear before the SERP) a new silent revolution had happened. It doesn’t really matter what position you are on Google’s first page. If your content doesn't fit that text snippet, you’re out.
Can it be possible? If that is, how can you reach that rank zero position?
With the WordLift’s team we ran an experiment which is going to leave you jaw-dropped!