How to Get the WhatsApp Green Tick Verification

The green tick on WhatsApp is a badge of authenticity, signifying a verified business account. This verification process ensures users are interacting with a legitimate company and not a fraudulent one.

While not essential for all businesses, the green tick can significantly boost brand trust and credibility. Here's a breakdown of how to get verified and what it entails.

Understanding WhatsApp Business Accounts

There are two main business account types on WhatsApp:

1. Business Account: This is the default account assigned during signup (both app and API). It displays the business name next to the phone number in some views.
2. Official Business Account (Green Tick): This upgraded version showcases the green checkmark and business name prominently, offering greater visibility and trust.

Qualifying for the Green Tick

The green tick application process is selective, with WhatsApp prioritizing well-known brands . Here are the key requirements:

• Brand Recognition: Your business should be well-established and garner media coverage from reputable sources.
• Business Type: Only registered businesses qualify, not individual figures like influencers.
• WhatsApp Business Platform: You must utilize the WhatsApp Business Platform (API) for verification.
• Messaging Activity: High message volume (over 1,000 daily) demonstrates active engagement.

The Application Process

1. Obtain WhatsApp API Access: Sign up for the API through a Business Solution Provider (BSP).
2. Build Brand Awareness: Consider media campaigns to enhance your brand recognition before applying.
3. Activate Two-Factor Authentication: Enable two-factor authentication on your Meta Business settings for security.
4. Verify Your Meta Business Account: Ensure your Meta Business account is verified within the same settings.
5. Submit Your Application: Within Meta Business Manager, navigate to "Business Settings" > "WhatsApp Accounts." Choose the account you want verified and go to "Settings" > "Contact Support" > "Ask a question" > "WABiz: Request official business account status." Provide all necessary documents and information.
6. Await Approval: The decision process takes a few days. A green badge appearing on your account signifies successful verification.

Cost and Rejection

The application is free, so avoid BSPs charging for this service. If your application is rejected, don't be discouraged. You can reapply after 30 days.

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