How to Get What You Want in Business and Life

Selling impacts every person on this planet! No matter what your position or job is in life your ability and inability to sell, persuade, negotiate, convince, and get agreement from others will affect every area of your life and will determine how well you survive.

Salespeople drive products, individual businesses, complete industries, and whole economies. Selling is an opportunity for you to work for yourself, be accountable to yourself, and make your dreams come true.

A professional is a person who is engaged in a specified activity as his or her main paid occupation rather than as a pastime.

An amateur is a person who engages in a pursuit, study, science or sport as a pastime rather than a profession, or one lacking in experience and competence in an art or science.

The difference between mediocrity and greatness lies in being committed to your profession and being consumed by the desire to be great and the dedication to learn the trade.

Power of Prediction: The skill of knowing what will happen next. You can predict results and get them.

Becoming one of the greats in your field comes down to your level of commitment and dedication. The greats can predict with accuracy, a skill that comes from committing, observing, and preparing for solutions.

Commitment: To devote oneself completely to something.

Are you ready to become great?

The Most Important Sale: Only to the degree are you sold can you sell. Get yourself sold completely over and over again!

You have to be utterly convinced and believe in your product, service, company, and idea so strongly that you become unreasonable.

"Commit to one outcome only—success."

Most salespeople believe that the number one reason they lose a sale is price.

False! Successfully getting a sale is about the buyer having confidence that the product is the right one and taking the time to sell features and benefits.

Customers buy products that have advantages in excess of the cost and because they love the product or it solves a problem—or both.

Millions of people on this planet have a false idea that there is a money shortage. Did you know that there is enough money circulating on this planet for every human being to have a net worth of $1 Billion?

Believe it or not, people love to spend money. The more money they spend the more they enjoy spending it and the more they will enjoy their decision. The more money spent, they better they feel.

You are in the people business, not the product business. People are senior to products!

When a customer goes out looking for a product, they don't care how much you know about the product, they only care about themselves: their time, their money and doing the best thing for themselves.

True communication requires questioning what is important to people, so you can identify what they actually want and then deliver it.

ALWAYS, ALWAYS, ALWAYS agree with the customer. This is senior to all other rules in selling! If you want agreement, you've got to be agreeable!

Agreeing with the customer means control for the salesperson, happier customers, and quicker decisions. Miracles take place out of agreement.

"Always, always, always agree with the customer."

These are just 9 concepts from the 21 chapters of my Sell or Be Sold where I cover the most important content on selling I have ever written in my life. Those who do not consider themselves in sales suggested that this book allowed them to see where they had been missing it in their career with their goals to expand their business.

Sell or Be Sold will turn your sales career around completely. Learn more here.

Be great,

Grant Cardone

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