How to get "Unstuck" in Your new Business?
I have noticed this everywhere (and it has been my own early experience), that people attempting to open a business often get stuck. Now, of course, everyone understands that encountering hardships is an inevitable aspect of running a business, but that is not the type of “stuck” that I'm referring to here. People get stuck doing the silliest things - thinking of an instantly familiar name for a business, drawing a grabbing logo, strategizing about a full line of products, or producing a killer website. They can sit for days or even months wondering about the best color schemes to use and the future investment choices that they will undoubtedly have to make. While this is extremely fun to do and takes very little effort, the real work that gets the business started is at a stand-still.
The reason this works this way is that you trick your brain into thinking that you are doing real work and creating real value. You justify the time spent by saying that it will all be on the business page (or is the business page itself) and it will attract many customers and give you many sales. An excellent example of an industry that didn’t do this sort of thing and is still successful is the auto/motorcycle industry. If people judged a car by its website as recently as a couple years ago, they would never buy a BMW, Mercedes, or virtually any car for that matter. Their websites were atrocious. Spending a lot of time on the development of such things is of course time-wasting in its simplest form, but there are other ways to waste time which seem entirely condonable and necessary (but aren’t).
For example, if you are creating a course of some sorts, you will naturally want to make that course exquisite and perfect in every way before you can attempt to sell it. If you are creating a baking business, you will want to have your whole menu written out, the decorations designed, and all the details sorted out. Impeccable planning is actually a very popular way to waste time. The reason for this is simple - it is laughably unlikely that your business will stay in the same form as when you just start it. Businesses by nature have to evolve and change to fit the customer's needs and to continuously provide the best product.
If you look at large companies even such as automobile manufacturers, mattress manufacturers or any other type of manufacturers, they always start off with a prototype. They test this prototype to make sure that it delivers the minimum that a customer would be satisfied with and they sell it. Once it has started to sell, some efficiencies may become evident and the company works to fix them in the second batch of production. This is a generally accepted idea throughout many industries, but it is interesting to see how many small businesses ignore this strategy.
So, if you are in the beginning stages of your business, it is my encouragement to you to build something that works and try to sell it. Your product or service will naturally become better over time.
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Webfactory Solutions -7X Certified Salesforce Consultant - Trailhead Ranger
5 年Whether it is experience you are gaining as you increase sales or an improved product idea.? Just start.??