How to get through it all (and how we can help!)

Ask any marketer: fall is a BUSY time. Right now, we’re well into many of our clients’ annual planning for 2025, fall campaign execution, and major project implementation, to name a few. We’re also excited to begin working with a couple new clients – more details below!

B2C and ecommerce businesses are busy right now in the leadup to the busiest shopping period of the year: Black Friday, Cyber Monday, Boxing Day, and the holidays. Maybe you’ve even been working on your holiday marketing strategy since the summer, when the festive season was still just a dot on the planning horizon.?

If you’re still getting organized for next month, though, don’t fret. We’ve just published this handy holiday marketing checklist to help you lock in your ecommerce strategy.

For B2B, closing out Q4 can feel like a similar sprint to the finish. Whether it’s allocating the remainder of your marketing budget to furnish your lead pipeline or planning out 2025 strategy and priorities, if you need extra support for these last few months of 2024, reach out and let’s see what we can take off your plate!

Here’s to getting through crunch time,

Christine Pilkington

CEO, Crisp

Breakfast and AI: What Could Be Better?

On October 25, we participated in a fantastic breakfast panel event at Skyrocket Digital 's office. Our CEO Christine Pilkington spoke alongside AI expert Kris Krüg and Kintec: Footwear + Orthotics COO Mitch Dodd in a conversation moderated by Mo Dhaliwal , CEO of Skyrocket Digital. Insights ranged from tips and tricks to current applications to ethical and brand considerations. Suffice to say that it sparked a lot of great dialogue and we learned a lot!?

Congrats!

We’re proud to have recently helped our client, Upside ERM Solutions Inc. launch their website. Upside is an enterprise risk management (ERM) consultancy that specializes in helping social-purpose organizations unlock better decision-making. Give them a follow!

A Warm Welcome

We’re delighted to be kicking off work with a few new clients, ABENA North America, Newcastle Engineering Ltd. and The Athlete Centre !

?Generations of Canadian Talent

A couple weeks ago, a couple of our team members attended the Whitecaps vs. Thorns Concacaf W Champions Cup game at BC Place with our client, the Karina LeBlanc Foundation. It was exciting to cheer on so many talented Canadians, including Jessie Fleming and the legendary Christine Sinclair, alongside the current cohort of mentees (pictured here with Karina, LeBlanc, C.M. ).?

Tiles and Smiles

The Vancouver Joy Luck Club, of which Christine is a member, hosted their first ever community mahjong event earlier this month at the Chinatown Storytelling Centre. It was a blast teaching folks to play and helping others brush up on their game knowledge! Friend of Crisp Susan Washington shared a great recap and some more photos from the event.

Let's Grow Together

We love growing our community at Crisp, and we’d love to help you grow yours, too. Know someone who you think could benefit from our services? Please reach out to Molly Millar . Likewise, if there is anyone in our network that you'd like to meet, we’d be happy to make an introduction.?