How to get them to give, give, give

Just to recap, a mission statement describes?

what you’re going to do,?

how you’re going to do it,?

whom you’re doing it for.?

Let’s deconstruct the mission statement for the American Red Cross, a non-profit organisation.

Their mission is:?

“To prevent and alleviate human suffering in the face of emergencies by mobilising the power of volunteers and the generosity of donors.”

What they are going to do: “Prevent and alleviate suffering.”

Whom they are doing it for: “All people.”

How they are going to do it: “By mobilising volunteers and donors.”?

This is a powerful and clear mission?

that will energise?

and inspire not only their internal staff?

but also the public,

and drive people to volunteer?

as well as give generously.??

Wish you nothing but profit and success,

Shingirayi

P.S. Do you want your business to attract loyal customers who spend more and buy more often? I can help. Email me at [email protected] for a FREE 30-minute meeting to discuss your needs.?

Disclaimer: This email has been written and crafted with love by a human being (me), not AI, so typos and grammatical errors are almost guaranteed to show up every now and then.