How to Get Started with Performance Marketing

You have a great site, good traffic, well-developed contextual advertising, and indeed an excellent business but you want to increase sales? Performance marketing on the performance marketing platform base will help!

Performance marketing software is a set of online strategies based on metrics that allow you to promote a product or service and pay only when an advertisement encourages action.

How to determine the effectiveness of such an event as performance marketing? For this, there are a lot of different indicators. For example, what determines the cost of advertising impressions – the frequency, the number of clicks and other factors. In simple terms, do not underestimate the important aspects of estimating the cost of expenses. All these tools help determine the effectiveness of your actions.

Initially, this method was based on contextual advertising and traffic analytics. Now the list has expanded significantly due to other channels, tools, and methods of promotion on the Internet. They all bring fast and high results that can be measured:

• SEO (number of site views, posts, articles, the effectiveness of keywords and tags)
• SMM (effectiveness of posts and individual messages, growth in the number of subscribers, user activity)
• Email marketing (the number of open letters, clicks on the button in the letter)
• Remarketing (the amount of returning customers, the effectiveness of ads).

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