How to get started with the digital presence of your business?

Getting started with the digital presence of your business

- To instigate with any small/medium business would be by creating a website with your own domain. However, there are other ways to show your digital presence before actually creating a website.

- Let's say you are setting up a Jewlery store and you want people to know about you. The following methods will be helpful to improve your business's digital presence.

1.Making use of local listings/directories to show your online/digital presence to your prospects is a great way to get started. Claiming your local listings strategically will help your business appear on the SERP (Search Engine Result Page).

-The more directories that you are listed on, the more visible you are to the prospects who search on the search engine.?

-Your chances of appearing at the top of search results increase if your company is accessible online since search engines believe the information about it to be accurate.

2.Another essential aspect to consider is creating a website for your Jewlery business. Building a website for your business is crucial; otherwise, you will miss out on opportunities and potential customers. A website will assist the business in engaging with the customers.

3.Start with On-Page SEO Practices.

-Creating rich content on your website will boost the online presence of your business as well.In fact SEO is all about content marketing. Providing your prospects with super rich content about your business in the form of blogs, videos, images, articles and e-books will expedite your website to rank on the search engine.

-Keywords are words or phrases that the prospects search for in the search engine.The website will show up on the SERP(Search Engine Result Page) when the keywords searched by the prospects match with the content of the website. Doing keyword research would help us find the relevant keywords to use for the website.

4.Off-Page SEO Practices.

-Sharing the super-rich content on social media?platforms like Facebook, Instagram and YouTube can attract more attention from the customers.

-The making of the Jewlery can be shared as Instagram reels, YouTube shorts and stories. Maintaining a good social media feed with content of your business will help you to engage with your users actively.

-Backlinking (Inbound links/IBLs) will assist the website in ranking higher on search engine result pages. Backlinks are hyperlinks pointing to your website. The density/number of backlinks indicates the importance of the website as well as its popularity.

- Backlinks are extremely important for SEO because search engines, particularly Google, prioritizes websites with a high number of quality backlinks and include those websites in the results pages for user searches.

5.Loyalty Programs or Customer loyalty Program will help with customer retention. It is a program set by the business which rewards the customers in the form of coupons, discounts, treats etc.?

-Implementing customer loyalty programs will not only retain the current customers but also spread word-of-mouth referrals, which will push the customers to the end of the funnel, which is 'advocacy'.

Source: Google and YouTube