How to Get Started on B2B Digital Marketing

Digital marketing is often seen as a B2C strategy.? After all, it’s much easier to sell commodities and consumer items online than big-ticket products and equipment, or complex services and solutions. But with 4 billion active internet users worldwide spending an average of almost 7 hours online every day, digital channels are an unavoidable and critical part of the buyer journey, whether your customer is a small business owner, a procurement officer, or the C-level executive of a large company. Everybody’s first stop when looking for or evaluating products or services is the internet.?

To ensure success in your B2B digital marketing efforts, we've outlined some of the things your company can do in this article.