?????? ???????????? ?????????????????????? ?????????????? ?????????????? ?????????? ?????????? - & How To Get Quality Prospects
Sameem Rouhani-Fard
Business Mentor to Personal Trainers Scale Your Online Business from 0->10k->100k p/mo /Attract premium clients on Linkedin
?????? ???????????? ?????????????????????? ?????????????? ?????????????? ?????????? ?????????? - & How To Get Quality Prospects at the Best Price On The Internet
As a fitness coach, how much would you pay for an application like this one?
$30? $50? $100?
If you don't know the answer to this, keep reading - because ?????????????????????????? ???????????? ?????????????????????? ?????????????????? ???? ???????? ?????????????????? ??-???????????? ?????????????? ???????? and someone who's always chasing their next client and that month's rent.
First, let's look at what makes this potential client application ???? remarkable. ??
To start with the obvious, this person straight up says, "?? ???????? ?????? ?????????????????? ?????????????????? ???? ???????????? ???? ???????? ?? ?????? ???????????? ???? ????????."
If you're a fitness coach and this application hits your inbox, you already know how this ends (unless you really suck at sales and communicating the value of your offer, but that's a post for another day).
Other factors that stand out here:
? this guy has a strong support system - his wife
? first thing he acknowledges is that he needs accountability - which means he's ready to do the work
? if we read between the lines, we also know that his pain level is HIGH.
We know this because he admits he's out of integrity with himself and his career. He's in healthcare and abandoned taking care of himself.
*???????????????? ???????????? ???????? ?? ???????????? ???????????????????? ?????????????? ?????? ???????? ?????????????? ???????????????????? ???? ???? ?????? ?????? ???????? ?????????????????? ?????? = ???????? ?????????? ???? ????????.
I'm telling you all of this because there are fitness pros who pay upwards of $250+ per application running Facebook ads, and maybe 1 out of 10 is this good.
????????? ???? ?????????????? - ?????? ?????????????? ???? ???????? ?????????????????????? ???? ???? ????????????????.
Sure, sometimes you get lucky, but if you're like me, you don't like to rely on luck to pay your bills.
This application is a perfect example of someone who's gone through a ?????????????????? ???????????????????? ???????????? ??????????????.
Now, people are dynamic, and everyone goes through a unique buying process.
But if you want to set yourself up for success and get the highest quality applications at the best price on the internet, here's what you MUST have:
??An Audience of Qualified Prospects & Receptive Channel.
This applies to both organic and paid marketing strategies. Getting your message in front of the right audience is more than half of your success.
The right audience is: your ideal client, who is in a receptive mode to hear what you have to say (receptivity will vary from channel to channel, and you need to understand this).
The problem is, everyone wants to work with the CEO, the high-achieving men and women, but end up getting their high school friends who want free coaching...and wonder why they can't get the right clients. ????
As a smart fitness coach - you need to find where your ideal clients hang out and where they're most receptive. (????????: ???? ???????? ?????????????? ?????????????????????? ????????????? ??????'?? ??????????????, ???????? ?? ???????????? ????????).
?? Relevant Broadcast - Think Context, Not Content.
Now that you're in front of your perfect audience and you have their attention, you need to be careful with what you do with it. You have to ask, why would these A-players choose to work with you?
It's not because you've published tip #101 on how to stay hydrated. People want to be lead by someone they trust, and the secret to this is Belief-Shifting Content.
Look back at that perfect application and notice how our ideal client has just the right beliefs to put him in the right mindset.
He's in pain. He knows he needs support and accountability. He's ready and eager to invest and to have someone guide him.
?? Smart Nurture & Follow-Up (the type people appreciate)
Most of your success will come from the follow-up. But people either drop the ball, or don't know how to be effective with it.
???????? ????????????-???? ?????????????? ???????????? ???? ???? ?????????????? ???????? ???? ?????? ???????? ?????? ?????? ???? ?? ???????? ???????? ?? ????????????????, ?????? ???????????? ???????? ????% ?????????????????? ???? ?????????????? ???? ?????? ????????’re someone you can help.
Having these tools will not only drive your acquisition costs down but also attract your ideal clients, so you're not settling who you work with or invest your precious time in nightmare clients who suck your time and energy. ??
If you're reading this and thinking "shit, I think I need help with this," - ask me anything in the comments (AMA for the next 20 minutes). ????????????