How to get promoted blog 6: What's your brand?

Sadly it’s time for the final episode in my series on getting promoted. So far we’ve looked at getting the fundamentals right, self-awareness, leadership, maximising your internal network and having the support of your clients.?Now it’s time to bring everything together as you define your Brand.

So how do you finally nail that case for promotion? What’s the narrative? What is your business going to get from you in your new role? Essentially, your brand is the heart of who you are and is the sum of all the aspects of this series:

·????? You know and understand how your organisation works, what is expected of you and are able to deliver to those requirements on a consistent and excellent basis

·????? You are aware of your place in the organisation, are respectful of it and are able to perform effectively at the level and are ready to achieve more

·????? You are already a great leader or have potential to become a great leader. As a consequence you are ready to take some risks and lead those around you in a good direction for the business

·????? You have a strong internal network, are trusted by your colleagues and business leaders alike and are known as someone who will do the right thing for the business, even it sometimes is to your detriment or inconvenience

·????? Your internal and external customers respect and rely on you, see you as the positive embodiment of all that is good about your business. They are prepared to advocate for you as you progress through the organisation and will be happy to support you in your quest for promotion?

Ultimately you want to make those in the conversation about your promotion understand your brand and believe that the business is a better place with you than without.

Employers often have a simple choice: “promote me or take the risk of losing me”. If they have clarity on who you are, what you stand for and how you are aligned with the brand and values of your business, promoting you becomes a much easier task.