[Podcast] How to Get PR Coverage in Major Publications For Free - Josh Steimle (MWI.com)

As some of you could have already noticed, I started a podcast some time ago. The original idea was to tap into the Startup Grind network and learn more about the people who are the backbone of our global startup community.

Interested in bringing Startup Grind to your city? Head over to this website and let us know more about yourself. 

Startup Grind is currently hosting events in more than 200 cities across the world, and I'm extremely grateful for the opportunity to be one of the chapter directors and so helping the community grow both locally (we're hosting DJI in Shenzhen this month!) and globally.

Just after a few months with Startup Grind, I realized that there are so many people in this community who have so much to share. And one of them is also Joshua Steimle.

I had a blast. We talked for almost two hours about startups, entrepreneurship and, most importantly, PR. The interview is full of practical tips on how to grow your business by combining the power of content with a little bit of hustle.

About Josh:

Josh Steimle is a writer, speaker, and entrepreneur. He has written over 200 articles for publications like Inc, Forbes, Mashable, TechCrunch, Fast Company, and Time, and is the author of Chief Marketing Officers at Work. He is the CEO of MWI, a digital marketing firm he founded in 1999 with offices in Asia and the U.S. and is the director of the Hong Kong chapter of Startup Grind. Entrepreneur magazine recently recognized Steimle as one of 50 Online Marketing Influencers To Watch in 2016, and social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs.

Key points:

• One article on Forbes can generate hundreds or even thousands of leads for your business. That can translate into millions of US dollars in revenue.
• Always focus on adding value to the editor.
• Editors want writers they can depend on to produce content without any oversight. They want to bring on writers whose writing doesn't need any editing = no extra work for the editor.
• View your blog as your "writing resumé". You have to create the body of your content first. Five to ten articles will do, but the content must be good and relevant for the publication you wish to write for.
• Do your homework. Engage with the editors on social media and learn more about them (what they write about, what they share, like, etc.). Focus on the long-term relationship.

So, without further ado, the full first part of the interview:

The tools Josh mentioned:

Meet Edgar
Buffer
Grammarly

Josh's new book:

Chief Marketing Officers at Work

. . .

As always, click a  ??  bellow if you found the article and interview useful. If you do so, more people will see it, which means a lot to me. Thanks a million!

Also, let me know if you have any suggestions for the future podcasts (feel free to reach out to me on Twitter).

Follow Josh (twitter.com/joshsteimle) and myself (twitter.com/jsmejky) on Twitter!