How to Get People Onboard for a Project They Don’t Like — And Get Them Enthusiastic About It!

Every leader, manager, or project initiator has faced the daunting task of rallying a team for a project they aren’t thrilled about. It could be a major company-wide rebranding, a shift in internal processes, or a complex data migration. Whatever the project, getting people genuinely excited and invested can be a challenge, especially when initial reactions are less than enthusiastic.

So, how can you flip the script? Here are some actionable steps to get people on board and inspire genuine excitement about a project that may initially seem like a hard sell.

1. Communicate the "Why" — And Make It Personal

The first step in getting people on board is articulating why the project matters. People are more likely to invest their energy when they understand the purpose behind their efforts.

• Highlight the Bigger Picture: Clearly explain how the project aligns with larger goals for the team, the company or their career development. Make it known if it’s part of a strategic initiative that could increase visibility, profitability, or personal growth opportunities.
• Address Personal Benefits: Don’t just explain the overarching goals — make it personal. Show each team member how the project will positively impact their day-to-day or add value to their career path. Perhaps it allows them to work on new skills or opens doors for future leadership roles.

2. Acknowledge the Challenges (And Set Realistic Expectations)

If the project has obvious challenges, addressing these openly is essential. Nothing undermines enthusiasm faster than feeling misled about the complexity of a task.

• Address Concerns Honestly: Acknowledge potential setbacks and validate any hesitations. This transparency fosters trust and can turn a skeptical team member into a collaborative problem-solver.
• Set Manageable Milestones: Break down the project into smaller, realistic goals with clear timelines. When people see tangible progress, they’re more likely to stay motivated and engaged. Celebrate these small wins to keep the momentum going.

3. Involve the Team in Shaping the Project

One powerful way to foster enthusiasm is to make team members feel that they have a voice in shaping the project.

• Encourage Input and Ideas: Ask the team for input on tackling certain aspects of the project. This will not only lead to potentially innovative solutions but also give team members a sense of ownership, making them feel they’re actively shaping the project’s success.
• Create Feedback Loops: Regularly check in with the team to gather feedback on what’s working and what could improve. Adapt plans as needed based on their insights. When people see that their voices genuinely impact project decisions, they’ll feel more motivated to contribute meaningfully.

4. Emphasize Collaboration and Camaraderie

If a project seems tedious, stressful, or difficult, bringing the team together through collaboration can help shift mindsets from dread to determination.

• Create Cross-Functional Teams: Encourage collaboration across different departments or skill sets, allowing team members to learn from each other. Mixing up the usual groups can create fresh dynamics and foster creative problem-solving.
• Encourage Peer Recognition: Create opportunities for team members to recognize each other's contributions. Simple acknowledgment of each person’s efforts can build a positive team culture and make the project more enjoyable for everyone involved.

5. Lead with Positivity and Enthusiasm

Energy is contagious. Leaders play a significant role in setting the tone for the project, so bring the enthusiasm you want to see in your team.

• Share Success Stories: If possible, share examples of similar projects that yielded positive results. Highlight the benefits that arose from the last big change, reorganization, or tech upgrade to show that it’s worth the effort.
• Be Available and Supportive: Teams feel more energized when they know their leader is accessible and genuinely cares about their well-being and concerns. Be proactive in offering support, troubleshooting challenges, and celebrating even the smallest wins.

6. Recognize and Reward Effort

When a team feels appreciated, they’re more inclined to maintain their enthusiasm, even through challenging moments.

• Implement a Reward System: Offer incentives for different milestones. These don’t have to be extravagant. A public acknowledgment in team meetings, small gift cards, or additional break time can go a long way.
• Celebrate Milestones and Final Completion: When the project is complete, celebrate. Host a wrap-up meeting, recognize top contributors, and talk about what the team accomplished together. Recognizing hard work and resilience can help leave a positive impression on everyone, even if the project itself was difficult.

Final Thoughts: Transforming Resistance into Engagement

Getting people excited about a project they initially dislike is no small feat. However, with clear communication, empathy, and a positive approach, you can shift even the most skeptical attitudes. By focusing on the why, involving the team, setting realistic goals, fostering camaraderie, and recognizing their efforts, you can create an environment where enthusiasm isn’t just an expectation but a natural response to meaningful work.

Change is challenging, but it’s also an opportunity to build a resilient and inspired team.