How to Get Past THIS Price Objection

Tell me, have you ever bought a bad cup of coffee? I did the other day and I'm never going back. It was the bad, bitter beans. Let's say if you sell high quality beans and you go to that coffee shop and say, "Hey, we can sell you good quality beans that'll actually help your coffee shop." And they say, "Thank you so much but your prices are a bit exuberant, they're too high." We've all heard this 500 times, right?

So let's say this coffee shop that sells the bad, bitter beans makes $0.50 net profit and they only sell roughly about 300 to 500 cups of coffee a day (which is pretty low). They make $250 net profit per day and five days $1,250 net profit in a week.

Now, if your beans can help them to sell 1500 cups of coffee, but your net profit per cup of coffee is $0.40. How do you do this? How do you push this sale over the line?

The best way to do it, no matter what product you're selling is to help the client to calculate the cost of not doing business with you.

If you say to them, "If you sell $0.40 net profit per cup of coffee and you do 1500 cups of coffee a day, that will give you $600 net profit a day & $3000 net profit in a week." When they see the costs calculated there in front of them, it becomes clear what they are truly missing out on.

Sometimes it's worth it to pay a little bit more to get more in the end.

Trevor Ambrose

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