How to get paid to improve service quality for your tenants with Carrier Offloading
Photo by Benyamin Bohlouli

How to get paid to improve service quality for your tenants with Carrier Offloading

Anyone who owns commercial, retail, multi-family, or student housing property is familiar with the difficulties that come with poor cellular service. Inside (where people use their mobile devices the most)?a building made of metal and concrete may receive little or no cellular signal. People rely on their mobile devices to perform an increasing number of tasks, such as calling and texting, as well as purchasing products and navigating. Customers will spend less time inside if they do not have good cellular service. This is bad for your business if you own property.

Using a DAS, or distributed antennae system, is one of the oldest techniques for improving cellular service indoors. DAS was initially used to aid underground communication for?miners and subway?conductors. The technique was then adopted by real estate developers in order to improve signal quality in their buildings. The technique is effective, but it is not a very efficient solution. Because DAS requires thousands of feet of fiber optic cable, they cost an average of $1 per square foot of coverage.

Furthermore, with DAS, you pay for the infrastructure, installation, and maintenance, while the mobile carrier reaps the majority of the financial benefits. Better cellular service benefits tenants slightly, but internet use costs data, and data is becoming increasingly expensive. As a property owner, a DAS system offers almost no benefit other than improved cellular service while you are on the property.

Carrier Offloading is a more efficient alternative to?DAS. Rather than running fiber optic cable and radio heads throughout a building, Carrier Offloading transmits cellular signals and data via Wi-Fi routers. If you own commercial real estate, chances are it already has Wi-Fi installed. It takes some code and hardware to start offloading mobile traffic from cellular networks on your Wi-Fi network. This means that when a Verizon, T-Mobile, or AT&T customer walks onto your property, their cellular carrier will automatically connect them to your Wi-Fi. Your Wi-Fi network becomes a part of the mobile carrier's network, and you are compensated for leasing some of your space to them.

GPG Advisers has been instituting carrier offloading partnerships for nearly ten years, and demand for this service has only grown. Carrier offloading is a fantastic alternative investment that will only grow in value as data traffic increases.

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