How to get noticed ONLINE?

While the retail sector was already going through a period of great transformation, the corona pandemic pushed retailers to face these challenges from one day to the next. No longer is the sole purpose of differentiating themselves and becoming more competitive, but for their survival.

Many retailers are doing everything in their control to get back in the business. And one way to do that seems to be increasing their online presence. Right now, companies are pivoting and focusing more on creating their online presence. And at the time when more and more people are purchasing online, it does seem like a nice idea.

But it does create a problem for retailers. Truth be told, it means that you might not be the only one making use of an #ecommerce website. Everyone is trying their hands in the digital world. So, what is it that will make you different from others? If you want to know what will make you stand out from the crowd, read on.

Its great time to focus on SEO and Content - 

People are more focused on selling than they are about their customers. But as online shopping increases, so is the need to change your marketing methods. There are several businesses out there selling the same thing as you. But you've got to stand out. Thousands of google searches and new domains are racing to register every second. Not only is the importance of having a website increasing, the number of consumers searching for products online is as well. So, you need to maintain your keywords, tags and CTA's to get the much-needed visibility.

Start INTERACTING with customers -

Just like it is important to gain visibility in front of your customers, it is equally important to retain them. And how can you do that? By interacting with them. And how do you do that? It's simple. Offer special discounts on your website. Customers enjoy exclusive opportunities and help your business continue to gain sales and maintain a positive interaction with customers. Digital communication and messaging are crucial in a time like this, add a "Call Now" button so users can quickly call you. Live chat can be a great way to connect with your customers personally. If you can offer live chat support service, ask your employees to assist customers.

Start OFF-PAGE SEO ACTIVITIES

When you apply that thought to social media, the opportunities are nearly endless. You have a list of the top online advertising channels to reach and grow your business online: The channels or platforms below are not in any way ranked as to advertising results or conversions!! because that will vary based on your goals on each platform for your business, so real quick here are the top platforms you should consider advertising your business at in 2020: Facebook/Twitter/LinkedIn/Google+/Pinterest/Tumblr/Instagram

Sharing your content on the networks, you know your audience uses is smart. Share your brand new posts more than once. Repromote your older, most successful content. It helps your business to achieve search engine rankings and make your phone ring and engage more people.

We are currently facing a serious health crisis that will have a critical impact on global supply chains, markets worldwide and businesses small and large for an indefinite amount of time. But you need to get focused. And these tips will certainly help you. If you need any more help, drop a message.