How to get noticed!

When you launch something new, you need to get attention and make a statement.

The right brand, properly positioned, with standout and impact can get immediate respect and instant credibility. For London company Trimline Group, we created a new tile and stone brand PYRO + ECHO aimed at architects and interior designers and it was launched at the Natural Stone Show at ExCel followed a week later, by the Clerkenwell Design Week.

It is vital when introducing new products or services to discerning audiences, that everything is pitched at the right level. The brand needs to appeal to the targets and resonate with them and each touchpoint needs to deliver the story in a compelling way.   You only get one chance to make that crucial first impression and that means every detail being fully considered and presented to the highest standard.

These days all marketplaces are crowded and highly competitive, so if you make an entry at anything less than the most professional level, you are behind the game. To really gain traction, you need to be differentiated and showcased with an image and messages which will get you an unfair share of the limelight. 

That’s where developing the right brand and communication package comes in. It’s not about pretty pictures – it’s about understanding a market in depth and projecting your authentic personality that will steal a march on the competition. Design is a very powerful force in establishing a product or service by breaking through the noise and getting on the radar of the decision makers who make the difference.