How to Get the Most Out of Your Marketing Photography: A Post-Session Plan
Your marketing photography session may be over, but the true magic of your images is just beginning. At SchlickArt, we believe every photo is a powerful marketing tool waiting to be unleashed. Whether it’s a fresh headshot, team photos, or visuals of your brand in action, the next step is what truly transforms these images into impactful content.
Here’s the secret: Success in visual marketing doesn’t happen by chance. It’s about having a strategy — and a simple post-session plan to keep you on track.
With these expert tips, you’ll discover how to transform your new images into a marketing powerhouse, complete with attention-grabbing posts, polished branding materials, and engaging content that keeps your audience coming back for more. Let’s dive in!
1. Pace Yourself
When you receive your photos, resist the urge to share them all at once. Each image is an opportunity to engage your audience and create buzz.
Instead of posting everything immediately, plan a strategic rollout. Share your images over time to create consistent moments of digital excitement. This approach ensures that your marketing stays fresh and impactful, instead of burning through your content in one go.
2. Get Inspired
Take some time to explore the emotions each photo evokes. Are they confident? Warm? Bold? Let these vibes guide your content ideas.
Grab a notebook, your favorite drink, and some music to set the mood. Look at each image and jot down the feelings or themes it inspires. This creative exercise helps you pair images with messages that truly resonate.
Here are a few emotion-based prompts to get started:
3. Plan Your Content
Once you’ve identified the mood of each photo, brainstorm ideas for posts that align with those emotions.
For example:
If you need more inspiration, check out our SchlickArt 100 Posts Social Media Guides. These workbooks provide 100+ prompts, organized by content type, to streamline your social media strategy. Plus, with a built-in planning worksheet and instructional video, you’ll never feel stuck for ideas again.
4. Be Patient
While waiting for your fully retouched images, let your ideas percolate. Add new concepts to your list or map out your posts on a content calendar. By the time your images arrive, you’ll be ready to hit the ground running.
5. Post With Purpose
With your images in hand and a clear plan in place, it’s time to share them intentionally. Whether it’s on social media, your website, or in email campaigns, each post should align with your marketing goals.
Remember, high-quality visuals are meant to be seen. Don’t let them sit in a folder. Use them to create meaningful connections with your audience and elevate your brand.
Your marketing photography session is just the beginning. By following these steps, you can turn your images into a year’s worth of powerful content that drives results and keeps your audience engaged. Ready to get started? Let your photos shine and your strategy soar!