How to get the most out of your content
Tom Middleton
Director LUSH Films | BBC Drone Pilot | We make beautiful films for Great British Brands.
We have a huge passion for capturing beautiful imagery, which is greatly helped by having clients in beautiful locations!
Use everything at your disposal to capture
We have a range of different camera options when it comes to the 'best tool for the job' and we use them all.. from GoPros to big drones, we use them all. This way we give ourselves as many types of image and material to use in different ways in editing and producing the final content variety.
In this example, we were filming for Mas Des Fleurs (https://www.masdesfleurs.com/) a stunning holiday destination in the South of France. On one of the days we were filming a speed boat ride, to show the incredible Mediterranean coastline between France and Spain.
The main objective was to produce a short montage film of the speedboat ride.
Research What kind of content will do well
As part of our service we can also help you with a Competitor Analysis and a Social Strategy Report that will provide evidence of what to post, and why it will do well compared to your competitors.
This is an extract of the 25 page report we conducted for Mas Des Fleurs:
This way we know what kind of imagery we need to capture, and for what purpose.
Use the Content is as many ways as possible
Being informed by the Competitor Analysis and the Social strategy helps a great deal when shooting on location, as we always have the end results in the back of our mind.
So from that one location, with a couple of hours to shoot the boat trip and the sunset, we ended up with a wide range of content for the client, not just the FILM.
A Still Image Library:
Graphically designed Visitor Reviews:
Graphically Designed Artwork
This way, we can provide our clients with the widest range possible of content to use.
Not just Video, but Photography, and purposefully designed artwork.
If you would like to have a completely No Obligations chat about producing a range of content for your brand or company. then get in touch:
[email protected]
video editor for business or personal
1 年I will do professional video color grading and color correction text me it is free for the first time. ??
Videographer | Street Photographer |GVC A2 C of C CAA Approved Commercial Operator/Drone Pilot | NEBOSH, OCR 509, Cert in Operations and General Management
4 年love it excellent footage Tom
?? Video Business Owner - Helping businesses communicate with and engage people since 2011
4 年Interesting to see the social strategy report Tom. It’s a lot of crucial work that prospective clients don’t necessarily see.