How to Get the Most Out of Networking with BNI

BNI, or Business Network International, is a global organization dedicated to helping professionals and entrepreneurs build strong, referral-based networks. Joining a BNI chapter can be a powerful way to grow your business or advance your career. To get the most out of your BNI networking experience, follow these tips.

Choose the Right Chapter:

BNI has chapters across various industries and regions. Select one that aligns with your business or professional goals. Research chapters in your area and visit a few before submitting an application.

Create a Powerful Referral Request:

In BNI, you'll regularly introduce yourself and your business to your fellow members. Craft a concise and compelling referral request that clearly communicates what you do, who you do it for, and the value you offer. Ask specifically for what you want because you are training the chapter week by week.

Be Consistent and Reliable:

Regular attendance is key to success for BNI members. Commit to attending every meeting, and if you can't, send a substitute from your business. Consistent visibility builds trust.

Participate Actively:

Don't just show up; engage actively in your chapter. Volunteer for leadership roles, attend training sessions, and be proactive in meeting with and providing referrals to fellow members. Invite your network outside of BNI to meet your network inside of BNI.

Build Relationships:

BNI is about building meaningful relationships. Take the time to get to know your fellow members personally and professionally. The stronger your relationships, the more referrals you'll receive.

Give to Receive:

The philosophy of BNI is "Givers Gain." Focus on helping others succeed by providing referrals, advice, and support. When you give, you'll find that others are more eager to give back.

Set Clear Goals:

Determine what you want to achieve through BNI, whether it's a specific number of referrals, increased sales, or personal growth. Setting clear goals will help you stay focused.

Use the One-to-Ones:

BNI encourages members to have one-to-one meetings outside of the regular chapter meetings. Use these opportunities to learn more about your fellow members' businesses and build stronger connections.

Leverage the BNI Network:

BNI provides access to a global network of professionals. Don't hesitate to connect with members from other chapters or regions. You never know where your next referral might come from.

Give Quality Referrals:

When providing referrals, ensure they are of high quality and well-vetted. This reflects positively on you and your professionalism.

Practice Gratitude:

Show appreciation for the referrals and business you receive from your fellow members. A simple thank-you can go a long way in building goodwill.

Measure Your Success:

Regularly assess your BNI participation's impact on your business or career. Are you meeting your goals? If not, adjust your approach accordingly and don’t be afraid to ask for help. The structure of BNI provides support and mentoring for members inside the chapter and through the regional offices.

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Networking with BNI can be a transformative experience for your professional life. By choosing the right chapter, actively participating, and giving generously, you can maximize the benefits of your BNI membership. Remember that the key to success in BNI is building strong relationships and providing value to your fellow members. As you contribute to the success of others, you'll find that success returns to you many times over.

Wendy Lloyd Curley is the franchise owner and executive director for BNI Sydney North East. Prior to this she was a successful and happy BNI member for almost 10 years in Sydney Central. She believes in the BNI system and loves to help all members get more than their money’s worth out of their memberships…. If you’re in Sydney’s north east (north shore and northern beaches), you can book a call with Wendy by visiting www.hello.bnisne.com.au. No matter where else you are in the world, if you think BNI might be a good way to grow your business, then start at www.bni.com and find a meeting to attend. Visiting a chapter will be your first step to a new way of doing business.