How to Get More Wedding Clients Part III

So you’ve created an incredible, valuable Lead Magnet and a way to get couples to download it, but what if they don’t book a consultation right away?

Enter: the follow-up sequence!

But before we get into it, let me introduce this email’s co-writer Daniel Trevor

He has helped big companies like Dan Lok Education with their email marketing and is the perfect choice for talking to you today about the client-getting benefits of an expertly written follow-up sequence:

So now you have told the prospect that you know what you're talking about but they’re still not convinced. They haven’t gone forward with you and booked a consultation yet.

That does not mean that your lead magnet wasn’t good enough or that they’re not your ideal clients.

It could simply mean that they aren’t in the buying window right now. This shouldn’t be that surprising. Only 3% of the market is ever in the buying window at one time.

Yet, if they have downloaded your lead magnet they are at least “Open to the Idea of Buying”. So your job from there is to keep following up via email sequence so that they keep you in mind, they see more of your expertise thus they are moved over time into the “buying window”.

So how do we set up these email sequences to convert clients?

We use the formula of 4 value and then 1 sale.

Where we give them four value emails in a row, meaning emails that just give them more information and maybe send them to a blog post or a YouTube video that gives them even more information. We DON’T try to sell them in these emails, just help them.?

By doing this we further cement in their minds that we know what we’re talking about and we have their best interests in mind.

Then on the fifth email we present the offer, and in this offer we recap everything we discussed in the value emails and how we cover all of that in our paid service, plus bonuses that we didn’t mention in the value emails.

And to really make this email effective give a 10% discount and then come up with a reason why you're giving it and why it's limited. Whether that’s your birthday or a holiday. Whatever it is, make sure there’s good justification for it.

Organize your follow-up email sequence like this and the number of clients you get will go through the roof.

Or if you want Daniel to write the email sequence for you, definitely give him a shout!

TO Your Success

Irene Panchuk & Daniel Trevor