How to Get More Wedding Clients Part II

This is the time when couples start making their final vendor bookings for next year.

And if you want to get booked by some of those lovely couples…

You’ll want to pay attention as I teach you, how to create an incredible Lead Magnet that will reel them in.

First, realize that a Lead Magnet is supposed to be a free resource; that gets your ideal clients part of the way to their goal.?

So a Lead Magnet such as “your top 5 planning tips” or “the 10 best posing tips & tricks” will help them get some quick wins, a sense of your wisdom and style, and warm them up to your next step which is a free consultation with you

Thanks to your Lead Magnet, they can get clarity on exactly what they need!

Then, you give them the next step and an easy way for them to take it.

One of the easiest ways is to put your Free Consultation link at the end of the Lead Magnet, where you offer to take all the guesswork out of the process and make things easy for them–remember they are usually doing this all for the very first time!?

This way, they don’t have to wonder what wedding pro or photographer to use, because you’ve already given them all the information they need, and now you’re positioning yourself as the best option.?

And you’ve built trust by providing them upfront value.

This way your Lead Magnet will accomplish several things at once:

1. attracting leads to your business while simultaneously creating a lead list for you to follow up with
2. warming up potential clients with valuable free information that solves their needs
3. positioning you as the best option in your area
4. inviting them to take the next step and booking a consultation with you

Make sure to preface your Consult CTA link with some quotes and photos of previous clients (A.K.A. testimonials).

Follow those steps and you’ll be getting more and more clients in no time!

And if you need any help with the writing, designing, or marketing of your Lead Magnet, just give me a shout–we love helping wedding pros with this.

Book a Free Consultation