How to Get More Visibility and Engagements on LinkedIn

I got featured in an international magazine, this is an amazing feat for me

you can check out the details here;

https://executivesdiary.com/blog/2023/09/06/oluwaseun-gabby-akinolas/

Many people feel invisible on the LinkedIn Platform, they aren't getting profile views, not appearing in searches, have low content views and engagements

I understand how you feel because I've been there many times

You may want and need to network on LinkedIn, but your lack of knowledge about how to do it effectively means you are not engaging and connecting, and as a result you aren't getting leads and clients on LinkedIn

While LinkedIn Algorithm happen sometimes and people get low views and engagements, there are some other factors that contributes to Low views and Engagements, they are;

1. When your profile is in private mode and not public, this may reduce the visibility of your LinkedIn profile and you end up appearing in lower searches

2. When your profile is not well optimized. For your profile to be searchable and visible, part of the optimization process is including keywords in your profile which increases your profile views and engagements

3. Not engaging on other people's posts; You can expect to receive when you are not giving. This law is real. Even if you don't post on LinkedIn, engaging on other people's post gets you noticed and you realize that your profile views keep increasing

4. Posting Unrelatable Contents: People engage on content that they can relate with. If your post doesn't align with your audience, then you'll keep getting low views and engagements

There are more reasons why you get low engagements and views but I'll rather focus more on what you can do better which is the topic for today

How to become more visible on LinkedIn is really no mystery and actually very simple. As with any networking, when you start compelling conversations with others, they will want to get to know you better.

On LinkedIn, as opposed to Facebook, Twitter, Instagram and the likes. You are in a professional world with over 200 milion members, and just as in your off-line professional life where you are talking endlessly to new people, you have to do the same thing in the on-line professional world. Ans to do that, you have to know how to use LinkedIn

Here are several ways to increase your visibility and engagements on LinkedIn;

1. Optimise Your LinkedIn Profile: Ensure that your LinkedIn Profile is complete, Professional, and Engaging. Use a high quality profile picture, write a compelling headline and summary, and highlight your skills and achievements

2. Make your Profile Settings Public:

If your profile settings are restricted in any way, you'll make it more difficult for people to find you. For maximum visibility, your profile must be easily found on LinkedIn and Google

3. Create Valuable and Relatable Content:

Share relevant and valuable content that is helpful to your target audience. You can post content related to Industry insights, tips, case studies, or thought-provoking questions. Aim to provide value and establish yourself as an expert in your field

4. Engage with Others: LinkedIn is a social network so it's important to actively engage with others' content. Like, comment, and share posts from your connections and other professionals in your industry. Engaging with others encourages them to reciprocate and engage with your content

5. Join and Participate in Groups:

Don't just join groups, be sure to provide value as well. Engage in discussions, share valuable insight and connect with group members. This is a great way to increase visibility and drive traffic to your profile and website.

6. Post Updates:

Strike a balance between promotion and compelling, value-rich content by using your updates to share your expertise.

Your updates can be found on your profile by clicking the down arrow to the right of the blue Send a message button near the top of your profile when someone clicks the View recent activity link.

Your updates will also in show in your contacts’ home feeds. This means your posts help your contacts and potential clients get to know, like and trust you–and be more willing to take the next step with you.

I'll stop here for today

Let me know if you got value in this newsletter

P.S. I'll be having a free training program this Friday on the topic; "Strategies to Land Jobs and Gigs on LinkedIn". You'll be among the first to get the top strategies I discovered to getting gigs and jobs consistently on LinkedIn if you attend this training

This will be happening live on YouTube and LinkedIn. I'll encourage you to be a part of this training and prepare your questions as I'll be creating time to answer questions

Here's the link;

Subscribe and turn on post notification to get notified once I start

Finally, don't forget to share this newsletter with your friends and connections as this will help them

Have a great day ahead

Shalom ??

? OLUWASEUN GABBY AKINOLA