How to get more Twitter Followers: 10 Semi-Legit Ways to Grow Your Following Fast
Andy Crestodina
Co-Founder and CMO at Orbit Media | SEO, Analytics, AI, Content Strategy and Website Optimization
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Social media marketers put high value on the size of a following, so here’s a conversation that happens a lot between marketers.
Q: “How do I get more Twitter followers?”
A: “Tweet more, engage with people, share something useful or provocative.”
Sound familiar? Maybe you’ve heard this conversation or been part of it. Maybe dozens of times.
But here’s a less common question:
Q: “Why do some Twitter accounts grow faster than others?”?
This post answers that question. Then it goes into some practical tips to grow your Twitter following, including some of the more spammy tactics. Yes, we’re going to step over to the dark side of social media.
Quick disclaimer: before you scorch me in the comments, please understand that this post is informational only. These are not recommendations or judgements.
Why do some Twitter followings grow faster than others?
We analyzed the Twitter accounts of 300 bloggers and marketers to discover what actually correlates with follower growth. We used?Follower Wonk?to check the number of followers, number of tweets per week, total tweets over time and the likelihood of retweets.
Each of these correlates with follower growth at different rates. The findings might surprise you. Here’s the data.
Surprised? I was.
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Why do the big accounts grow faster?
It’s partly due to the design of Twitter. From the moment you set up a Twitter account, it starts recommending accounts with large followings. It promotes these accounts in many places and ways.
And then of course, there’s the bandwagon effect, aka the conformity bias.?A lot of followers? It’s gotta be good!?
A large following is social proof. It’s evidence of legitimacy, even if that following is not an engaged audience. Even if a large percentage are fake.
No one?checks for fake followers?before clicking the follow button, right?
Regardless of the reason, it’s clear that big accounts grow faster.
So it’s a chicken and egg problem.?The key to getting more followers is to have a large Twitter following. But how do you get followers in the first place?
Here are ten ways to grow your Twitter following, from sketchy and spammy to human and high-touch.
Founder at TSECO PROJECTS (Pty) Ltd
2 年Hi Andy, I always learn a lot when reading your work, great, thank you.
I Am/You are the universe/As above so below. Call me Tad. Blogger, vegan, ecstatic dancer, dances with walls. Join me! Yopada.com
2 年The number of Twitter followers is a useless vanity metric. I have 7k followers on Twitter and get almost no engamangent from them. I have only one tenth here on LinkedIn and get more engagement in absolute numbers. Twitter is a toxic place for fear and outrage nowadays so you need to think twice before even investing time and effort into it.
Your Channel Partner Game remains an enigmatic maze to most, a labyrinth of missed opportunities and misunderstood dynamics. When will You do something about it?
2 年I appreciate your post.
Showing Sales Professionals and Leaders How to Leverage Digital Influence to Create More and Better Opportunities - Sales Hall of Fame Inductee, Speaker, & Author
2 年You shared some of this info a while back and it was actually really valuable for me. I had been trying to go the "just create lots of really good content and they will follow" route and getting nowhere. This let me relax a bit and decide on some other channels!
Copywriter. Marketer. Shit Talker.
2 年I just keep forgetting to post on Twitter, look at Twitter feeds, open Twitter, etc. etc.