How to Get More Traffic to Your Website – 11 Expert Tips

Wouldn’t it be great if you could learn how to get more traffic to your website that generated a steady amount of income? This should be your goal if you’re looking to earn money from ad revenue or sales.

The key to your success is all in lead generation. But in order to reach this point, you’ll need to learn how to get more traffic to your website.

There are many different ways you can achieve higher traffic and conversions rates. In this guide, we’ll cover some of the expert tips you can use to do just that.

Let’s take a quick look.

1. Focus On Your Organic Search Rankings As You Learn How to Get More Traffic to Your Website

In other words, your search engine optimization needs to be on point. SEO is the key to driving traffic to your website virtually for free. It’s all about keywords and content. Search engines like Google rank pages that are relevant, well-optimized and high-quality.

Any content you put on your website should consist of keywords you’ve researched. During your keyword research, it’s essential to look for key phrases that are low-competition but receive a decent number of searches from your target audience.

The keywords should also be relevant to your content and website. Also, make sure you don’t over-stuff your pages with keywords because this will only work against your efforts. Google hates black hat SEO methods such as this, so avoid it to prevent getting a penalty.

When it comes to researching keywords, you can use Google Keyword Planner or similar tools. This is free to use and can really help your SEO strategy. Position your keywords inside of your page titles, meta descriptions, meta tags and throughout the page (i.e. beginning, middle and end).

The length of your content will play a role in how many keywords you put. As a rule of thumb, you should aim for a 1% keyword density.

2. Don’t Rule Out Search Engine Marketing

While SEO is one form of search engine marketing, it’s not the only way. SEO is considered the free method, so there is a paid option you should be considering. Pay-per-click, or PPC, ads are very useful in helping boost your traffic.

Unlike SEO, you can learn how to get more traffic to your website much quicker (in some cases instantly). It can take months before you begin seeing results with SEO, however, it offers great long-term results without paying any additional money.

This is why SEO and PPC are one of the top expert tips. When it comes to PPC ads, you should do similar keyword research for your campaigns. In fact, you can use the same or similar keywords that you’re using for your SEO efforts.

The idea is to choose keywords that are low-competition but receive a steady amount of monthly search volumes. You’ll have to do a lot of split testing to see what works. This includes testing different keywords, ad text, and promotions.

You’ll need to use Google Analytics or other web analytics tools to help you determine what’s working and what’s not.

3. Publish High-Quality Content Regularly

Not only will consistently publishing content help your SEO, but it will keep your audience engaged and returning for more. Google and other search engines really love fresh content because it shows your site is active. Then if your content attracts your audience and Google sees the amount of engagement it receives, this will further boost your ranking.

The best way to publish content frequently is via a blog. If you don’t already have one set up, you can easily do so using a content management system like WordPress or Blogger. You can purchase templates or pay a web designer to create one for you.

Just make sure that whatever design you come up with is a mobile-friendly. If it’s only suitable for desktop users, then this will automatically plummet your rankings on Google and other search engines.

You can overcome this feat by giving your website and blog a responsive design. This will ensure that your viewers can access your site using any device – smartphone, tablet, laptop or desktop. This is why you’ll find responsive designs in most lists talking about how to get more traffic to your website.

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