How to Get More Traffic from 301 Redirects

I think one of the coolest things about marketing is being able to turn a loss into a win.

You can take a failure and turn it into something that actually benefits you.

Whenever I face a business or marketing challenge, this is exactly what I try to do. Sometimes, it’s a big issue — like a year long lawsuit. Other times, it’s a small issue — like a single redirect.

Yep, even a 301 redirect!

That’s the great thing about 301 redirects. On the surface, a 301 redirect seems boring and technical. But you can actually leverage 301 redirects to get more traffic.

I know it sounds crazy, but it’s totally possible.

In this article, I’ll be talking about what a 301 redirect really does and how you can turn it into a viable source of traffic for your site.

If you want a behind-the-scenes look at some true insider information on increasing traffic, this article is for you.

I should point out that all redirects are somewhat risky in terms of SEO. They won’t help your SEO all of the time, but they won’t kill your rankings either.

So if you want to play it completely safe and refrain from checking out a technique that could possibly give you big returns, you might want to skip this article.

Don’t get me wrong––redirects aren’t black or gray hat techniques. They’re standard practice for webmasters. However, they do carry a little bit of risk in terms of SEO.

What’s important is that you’re aware of the inherent risk that redirects have. That said, I’ll be talking about redirect best practices, but you still might not experience perfect results.

Now that we’ve gotten that out of the way, let’s talk about redirects. [click to continue reading...]