How to get more search exposure with Google’s AMP?

How to get more search exposure with Google’s AMP?

With a focus on improving user experience on mobile, Google recently announced  that pages which fall under the category of Accelerated Mobile Pages would be given more search exposure.


Image Source : Google Webmaster Central Blog

Basically Google has started working on the AMP Project  to provide a better experience to users who discover websites via mobile search. With a change in search rankings/exposure, websites can undergo serious shifts when it comes to growth in traffic and revenue. Let’s dive into AMP in detail and see what this means for you.

 

What is AMP?

AMP stands for Accelerated Mobile Pages. When you search in your mobile, pages which are AMP optimised are expected to rank higher and with a small indicator to the left of the search result. Have a look below

 

Image Source : Google Webmaster Central Blog

Basically the search result opens in an AMP viewer which loads much faster and is user friendly.

Over the next few weeks, Google has decided to publish some pointers as to how you can #AMPlify your website. They specifically mentioned to follow the hashtag on G+ and Twitter

 

Why does AMP matter?

To answer in one line, AMP will start affecting your site’s traffic, user experience and eventually revenue.

As search engine traffic contributes to be one of the strongest source of web traffic and with 70% + searches coming from mobile, user experience is of paramount importance to Google for ranking your website. Here are some important stats

  • 40% people will abandon your website if it loads in less than 3 seconds.
  • More than 70% of the searches come via mobile.
  • E-commerce has seen a huge spike in the last decade in terms of orders placed from mobile

All of these stats indicate that with higher search rankings of AMP pages, your traffic, conversions and revenue will shift accordingly.

Some of the major industries that would get affected will include

  • E-commerce
  • Entertainment
  • Food and recipes
  • News

 

How to setup AMP for your website?

In another post by Google on 14 September, you can find any easy explanation as to how to setup AMP.

Case 1 : Do you use a content management system?

If you use one, the task of setting up AMP won’t be difficult. Most websites use WordPress as a CMS. For the same, you can use this plugin by Automattic



The steps to achieve this are simple:

  1. Upload the folder to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. You can view the amp version of any page by adding the URL /amp after the page on your mobile device.

Case 2 : Custom HTML website

If you run a custom HTML website, google recommends you to use AMP Codelab


As per Google’s post

The Codelab covers the fundamentals:

  • How AMP improves the UX on mobile
  • The basics and fundamentals of an AMP page
  • AMP limitations
  • How AMP web components solve common problems
  • How to validate your AMP pages
  • How to prepare your AMP pages for Google Search

 

 

The future for AMP

Mobile search and marketing is something that is going to stay for long. With a core focus of helping people find webpages that are relevant and comfortable to use, Google’s motive towards AMP is not at all a small thing.

For a deeper insight you may refer to my blog on Growth hacking and digital marketing.

Got some more questions about startup marketing? Hit me at [email protected] or Twitter

Originally published at www.marketingmasala.com on September 13, 2016.



要查看或添加评论,请登录

Shivankit Arora的更多文章

  • How To Choose The Right Digital Agency ?

    How To Choose The Right Digital Agency ?

    Marketing holds an investment; it’s an investment in people, an investment of time and money that must be nurtured…

    1 条评论
  • Mobile Marketing Trends & Techniques [Infographic]

    Mobile Marketing Trends & Techniques [Infographic]

    Given that 80 percent of the people across the world use a smartphone, including mobile platforms in your digital…

  • 7 ways to track user activity using Google tag manager

    7 ways to track user activity using Google tag manager

    It is a fact, that as your site becomes more useful and relevant, its performance starts dropping. This happens due to…

  • 5 Best Facebook Ads And What You Can Learn From Them

    5 Best Facebook Ads And What You Can Learn From Them

    According to a Social Media Examiner report, Facebook is the most important social platform for marketers. With a…

  • 13 Free SEO Tools [Infographic]

    13 Free SEO Tools [Infographic]

    Search Engine Optimization (SEO) sounds like a simple process of optimizing web pages to rank better on search engines…

  • A Definitive Guide To Writing The Perfect Blog Post

    A Definitive Guide To Writing The Perfect Blog Post

    Content marketing revolves around a simple premise. If you produce useful content for your audience long enough you’ll…

  • 7 Strategies To Improve Your Cart Abandonment Rate

    7 Strategies To Improve Your Cart Abandonment Rate

    Cart abandonment! It’s every e-commerce store’s nightmare. Unfortunately, hellish as it seems, it’s also unavoidable.

    2 条评论
  • 5 Free Email Marketing Tools [Infographic]

    5 Free Email Marketing Tools [Infographic]

    Email marketing is the first form of digital marketing. In its broadest sense, it translates into sending of emails to…

  • The Facebook Ads Guide For Startups

    The Facebook Ads Guide For Startups

    According to SocialMediaExaminer, 93% of marketers across the globe use Facebook ads regularly. That is almost every…

  • 21 Free SEO Tools and How to Use Them

    21 Free SEO Tools and How to Use Them

    While SEO as a concept is simple (optimizing web pages to perform better in search engines), it can be a surprisingly…

    1 条评论

社区洞察

其他会员也浏览了