How To Get More Sales. By Sharing Your "WIGS".
Kate Hore-Lacy
Director Of Communications At Opal Architectural Lighting. ? DFY Sales & Marketing Services & Coaching. ? Helping Quality Companies Scale.
What if you could get your prospects trust - right from the get go?
What if (after a few sentences) the person you wanted to do business with,?felt like they knew you - and liked you - from the start of the sales conversation?
What if you could show them you have depth, passion and purpose, that you were not just “in it for the money”?
It would lead to easier Sales and more YES’S, right?
This is what sharing your “Why I got started” story (WIGS for short) does.
Your WIGS tells people what inspired you to do what you do.
Maybe you had a passion to solve a problem.
Maybe you fell into it – and discovered you could help move the needle on what people really wanted!
Maybe you were looking for “this thing” yourself – and when you couldn’t find it – you created it!?
Want an example?
Here’s my WIGS:
I left a successful sales career after getting a break to be a professional singer – but after 10 years and over 1500 gigs,? I was not growing and I felt STUCK.
Finally I prayed - "Dear God, I'm struggling, PLEASE show me what to do next, show me my next steps.”
Within 2 days,?one of my best friends called me -??she had invested $5,000 on a launch for her coaching program - she had booked 26 discovery calls and NOT ONE of them had said YES to her program.?
She was hearing "NO" after painful "no" - till she was questioning herself, her program and her career path.?
She said "Kate I HATE sales and wish I didn't have to do it!! You used to be good at sales - can you help?" Of course I said YES - and started listening to her "process" to find she didn't really have one!
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After just one session – she closed her first high value sale.
She was a fast study, got results quickly and as her attitude to sales did a 180 - she exclaimed "This is actually kinda fun"!!
That’s when I discovered there are millions of smart, purpose filled entrepreneurs who are good at what they do – but they don’t really have a sales process – so they think they can’t sell!! When really... they've just never been taught!
So I started my business – that was 6 years ago – and I’ve joyfully helped hundreds of people from around the world uncover their message, attract clients and get sales.?
This is my WIGS - how and why I started my business.?
What's your WIGS?
(Your Why I Got Started Story?)
Every person I've coached - everyone who wants to help people - who are driven to create an impact - have a story on how they came to be doing what they're doing.
Jot down your WIGS - and importantly - share it at the start of your sales conversations.
When you share your story it's a short cut to people understanding you.
You become more vivid, more relatable and more likeable.
Your WIGS leads to easier Sales and more YES's.
Kate Hore-Lacy is a?Sales Mentor and Client Attraction Specialist.
She has addressed worldwide audiences through summits, videos and workshops to rave reviews and with over 36,000 followers of her daily videos, has been named a LinkedIn sales star. Values driven service providers who want to be booked out with high value customers - but who struggle with sales hire her to claim their impact, get clients, get praised and get paid!?
Follow me,?Kate Hore-Lacy ?for Sales Boosting tips!
Management Consulting firm | Growth Hacking | Global B2B Conference | Brand Architecture | Business Experience |Business Process Automation | Software Solutions
1 年Kate, thanks for sharing!
Project Manager at Self-employed
2 年GR8 _understanding 2 the needs of needy
Great Post Kate Hore-Lacy
Keynote Speaker at David Lindsay Integrated Health and Vitality
2 年Fantastic article Kate Hore-Lacy . I must say I hadn't heard of WIGS before, but it makes perfect sense to share that with clients to become more a real person.