How to Get More Reviews on Amazon in 2025?

In the crowded world of online shopping, 93% of shoppers won’t hit "Buy Now" without checking reviews first, making customer feedback more crucial for e-commerce success than ever. Your potential customers dig for honest feedback and try to figure out if your product or service lives up to the hype. So, reviews are the trust signals that can make or break a purchase decision.

In this guide, we’re diving into how to get more Amazon reviews, how to track your Amazon reviews, and why they’re so critical to your success. Ready to turn those stars into sales? Let’s get started!

How to Get More Reviews on Amazon?

For Amazon brands, the key to thriving is knowing how to get more positive reviews. Here are actionable strategies to improve your Amazon reviews and build a solid reputation:

1. Captivate with Compelling Listings

Securing positive reviews begins with optimizing product listings. High-quality, professional images showcasing your product from multiple angles can leave a lasting impression. Pair these visuals with well-crafted descriptions that go beyond basic details. Utilize A+ Content to highlight the product features in a visually impactful manner. By strategically incorporating relevant keywords into your descriptions, you enhance product discoverability, setting the stage for positive Amazon reviews.

Also Read: What is A+ Content? Understanding Its Impact on Your Amazon Listings

2. Prioritize Customer Satisfaction

Negative reviews typically stem from unfulfilled claims and false promises. Therefore, honesty and transparency are crucial. Always sell high-quality products and provide detailed and accurate product information to avoid misunderstandings. Clear instructions, troubleshooting guides, and excellent post-purchase support contribute significantly to a great customer experience, increasing the likelihood of receiving more positive reviews.

3. Follow-Up With Personalized Emails

Timing is critical when seeking customer feedback. Shortly after product delivery, send a personalized email expressing gratitude and gently requesting a review. Leverage tools like FeedbackFive or Feedback Express to automate this process and streamline the review submission for your customers by including a direct link.

A polite and professional request ensures the product experience is still fresh in their minds, encouraging them to share their positive feedback. If used effectively, emails can be a great follow-up strategy for Amazon sellers.

4. Engage With Existing Customers?

Your existing audience of loyal customers presents a valuable opportunity to gather reviews. Utilize your newsletter and social media platforms to connect with these individuals who already appreciate your brand.

A simple request, such as encouraging them to share their experiences on Amazon, can generate genuine and positive feedback. Direct engagement with your followers demonstrates your value for their opinions and fosters stronger customer relationships.

5. Target Top Reviewers for Feedback

The Amazon product review landscape has evolved, with a growing number of professional reviewers. Amazon's list of Top Reviewers, including distinguished members like Top Ten Reviewers and Hall of Fame Reviewers, comprises individuals known for their detailed and honest feedback. Securing positive reviews from these influential figures can significantly enhance your product's credibility and trustworthiness. Consider reaching out to these top reviewers with a professional offer to experience your product firsthand.

6. Enroll in the Amazon Vine Program

Enrolling your products in the Amazon Vine Program is one of the most valuable Amazon review strategies where you can get high-quality reviews from Amazon-approved reviewers. Amazon claims that Vine enhanced product visibility and can increase product sales by up to 30%. To be eligible for the Vine program, you must:

• Be a Professional Selling Partner.
• Have registered a brand in the Amazon Brand Registry
• Be identified as a brand owner.
• Have eligible FBA offers.

You can enroll up to 200 products at once in the program through Seller Central and provide up to 30 units for each product to be reviewed. Amazon sends a product detail page link to Vine reviewers who decide whether they want to review the product. The reviewers revive the orders through FBA; the ordered units appear in your order report with a price of $0 and no customer name.?

This program resembles the banned incentivized review programs, but the key difference is that the reviewers in the Vine program are selected by Amazon.

The enrollment fee is based on how many units you enroll per parent product–there are no extra fees for child products.?

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However, you won’t be charged until after your first review is published or if you don’t get a review within 90 days of enrollment.?

7. Use Product Inserts

Product inserts are a commonly used Amazon product reviewing strategy to get more reviews. Product inserts are small pieces of printed material that are included in the product packaging to provide information about the product and brand, ask for reviews, and thank the customer for their purchase.?

However, Amazon provides certain guidelines regarding product inserts:

• Stay Neutral: Avoid asking for or implying a specific review rating (e.g., five stars). This includes not showing images of five stars, as it goes against Amazon’s guidelines.
• Provide Value: Share helpful information about your company and product, like tips on using the product correctly.
• Handle Negative Feedback Appropriately: Never request customers to contact you outside of Amazon’s Buyer-Seller Messaging platform. Instead, focus on delivering excellent customer service to prevent negative reviews.

8. Analyze Reviews for Similar Products

Analyzing reviews of similar or competing products can provide valuable strategic insights. Sections like "Customers Who Bought This Item Also Bought" or "Customers Who Viewed This Item Also Viewed" often highlight products that overlap with your own. By studying these reviews or reaching out to reviewers (where contact information is available), you can gain valuable insights into customer preferences and invite them to consider your product as a potential alternative.

Also Read: Monitor Competitors’ Prices on Amazon: Benefits and Strategies

How to Track Your Amazon Reviews

You can access your customer reviews through Seller Central by navigating to: Brands > Customer Reviews

In the Customer Reviews section, you can filter reviews based on rating, specific period, and brand (if you’re managing more than one brand). Filtering your reviews allows you to deal with them more efficiently.

Exclusive for Brand Owners

The ‘Customer Reviews’ feature is exclusively available to verified brand owners, highlighting the significance of Amazon Brand Registry. Being unable to access this feature means that you are not registered as a brand owner.?

How to Engage With Critical Reviews?

Amazon provides a Contact Buyer option to the sellers to engage directly with customers who leave negative reviews. This option allows sellers to resolve the issue in two ways:

1. Full Refund: This approach allows you to give a full refund to the customer. If you select this option, the customer will receive an automated email about the refund.?
2. Customer Support: This option helps you get additional information about the issue before you offer any resolution. You can select Customer Support and send an auto-generated email to the buyer requesting their permission to communicate on the Buyer-Seller Messaging platform and address the issue.

After selecting the desired action, click ‘Send’ to begin communication. Customers will receive your message in their Amazon Message Center, located on the ‘Your Account’ page. Any customer replies will appear in Seller Central under the ‘Messages’ page.

How Reviews Impact Amazon Rankings

Customer reviews are crucial in determining product rankings within Amazon’s A9 algorithm. Here’s how they impact your product’s visibility and success:

• Impact on Product Rankings: Amazon’s A9 algorithm uses customer reviews to assess product credibility. Positive reviews signal quality and popularity, leading to higher search result rankings.
• Building Customer Trust: Products with numerous good reviews earn shopper trust. To enhance the buying experience, Amazon prioritizes these trusted products in search rankings.
• Driving Sales and Rankings: Positive reviews boost sales, and higher sales volumes further improve rankings. This feedback loop of reviews and sales creates stronger product visibility.
• Valuable Seller Insights: Reviews offer actionable feedback. Addressing issues highlighted in negative reviews and improving the product based on feedback often results in more positive reviews and better rankings over time.
• Verified Purchase Advantage: Reviews from verified purchases carry more weight in Amazon’s algorithm. These authentic buyer reviews significantly increase credibility and improve rankings.

Also Read: Top Strategies to Improve Amazon Keyword Ranking and Drive Sales

Can You Get Fake Amazon Reviews??

Yes, but you should avoid it at all costs. It’s very difficult to get a customer base without positive reviews, and buying fake reviews can be quite tempting for new sellers. However, this practice is not only unethical and illegal but also extremely risky for your seller account.?

Fake reviews have caught Amazon’s attention and it actively works on detecting fraudulent reviews. If fake reviews are discovered, your account is at serious risk of permanent suspension.?

Final Thoughts

Customer reviews are a powerful asset in improving your sales and visibility. They have a significant impact on customer trust, marketing campaign performance, and overall sales. By implementing the strategies outlined above, you can not only increase the volume of reviews but also ensure they are of high quality and resonate positively with potential shoppers. This means people are more likely to buy your product because they see that other people love it.?