How To Get More Referrals
The Association of Professional Builders
Improving the residential construction industry for both builders and consumers.
Are you getting your fair share of referrals?
Referrals are the best leads a building company can get.
Because apart from the fact they cost very little to generate, they convert into sales at a much higher ratio than any other marketing channel…
And for builders, there is an added bonus.
Referred leads also convert at higher margins than any other opportunity in your sales funnel.
So the question is, are you getting your fair share of referrals and more importantly, how do you get more of them?
For the majority of building companies, luck plays a much larger part in this ratio than it should.
And that is because most builders use a passive approach to get referrals, rather than an active approach.