How to Get More Referrals at Sales Conventions (Part 2 of 3)
Networking isn’t just about meeting new people—it’s also about leveraging existing relationships to get more referrals. If you’re attending a sales convention where you already know people, use these strategies to turn connections into business opportunities.
Clarify Your Brand Message to Get More Referrals
Even if people know your job title, they may not know exactly who to refer to you.
? “I work in sales consulting.”
? “I help small and mid-sized businesses struggling to convert leads into clients by refining their sales process. If you ever meet a business owner who feels like they’re leaving money on the table, I’d love an introduction.”
By defining your ideal client, you make it easier for others to get more referrals for you.
Use Small Group Meetups to Get More Referrals
Large conventions can be overwhelming, so take control by organizing smaller gatherings.
? Invite 4-6 professionals to coffee, lunch, or dinner.
? Ask each person to share what’s working in their business.
? Offer value—whether it’s introductions, insights, or useful resources.
When people associate you with meaningful conversations, they’ll naturally want to get more referrals for you.
Stay Top of Mind on Social Media to Get More Referrals
Your networking efforts shouldn’t end when the convention does. Engage with your contacts before, during, and after the event.
? Before the event: Post on LinkedIn or Instagram that you’ll be attending.
? During the event: Share key takeaways and tag people.
? After the event: Send a follow-up message referencing your conversation.
Example follow-up:
“Hey [Name], great meeting you at the convention! I really enjoyed our conversation about [specific topic]. Let’s stay in touch—would love to collaborate or send referrals your way!”
Final Thoughts: Build a Network That Works for You
? Clarify your brand message.
? Organize small group meetups.
? Stay top of mind on social media.
?? Don’t miss Part 3 of 3, where we’ll reveal the biggest networking mistakes to avoid!
Helping Service-Based Business Owners Generate More Quality Referrals | Referral Coach | U.S. Air Force Veteran
1 天前Kara, great reminder on leveraging your current connections.
Nashville Realtor at Sotheby’s ?? | Relocation Matchmaker | Community Connector
1 天前Kara, great point about letting people know who to refer to you. One of the things I'm trying to do this year is to "paint a picture" of a my idea clients to others that they exactly who to refer to me. I'm still working on it but getting better refined all the time. Thanks for these thoughts about networking and I look forward to the third of your series.
Sales & Leadership Performance Coach | Transforming sales & leadership potential for teams globally | Award-winning coach with a legacy of success. ? Top Sales Coaching Voice ??Top Small Business Voice ??
2 天前Great insights! ?? Building a robust network involves clear messaging and intentional follow-ups.
Done-for-you LinkedIn Branding to Drive Clients to YOU | Brand Ambassador & Coach
2 天前This is so good Kara Moll. We all want to maximize our connections at these live events and it can be overwhelming! Thanks for the tips!