How to Get More Press Than You Ever Imagined for Your Book
Anna David
NYT bestselling author who turns top entrepreneurs into bestselling authorities | Keynote speaker | TEDx, Today Show, GMA
Want press for your book? Don't want to have to hire a publicist?
You may have heard of HARO—AKA Help a Reporter Out.
But you also may have tried HARO, over and over, and not gotten a single response.
Or maybe you tried HARO once, became the lead story in a huge article, and never got another response to one of your pitches again.
Honestly, that was me. First time I used it, I was quoted in a major Fortune magazine story. Then I pitched myself to dozens of other reporters and didn't even get a "sorry, no thank you."
So what's the secret to HARO success?
I figured I, like the journalists on HARO, had to go straight to the source. So I asked HARO creator Peter Shankman to come on the podcast.
In the simplest way, here's the strategy he broke down for me:
So how do you do all that and what else should you do in order to get the press you deserve?
“ A Catalyst for Igniting Positive Thoughts & Actions for Achieving Success. Recognized Expert: Divorce & Single Parent Families, Founder NSPRC, Guest & Talk Show Host.
2 年Look forward to hearing new ways in today's market.
“ A Catalyst for Igniting Positive Thoughts & Actions for Achieving Success. Recognized Expert: Divorce & Single Parent Families, Founder NSPRC, Guest & Talk Show Host.
2 年I have done all my media marketing and landed all types of media interviews and exposure nationally. Preparing to launch a new program once it's all set to go. If you know what your mission is, and apply it to present day situations, one has a greater chance to be chosen. Founder of the nonprofit nationally honored with the Phoenix Award, National Single Parent Resource Center. Talk Show Host, Hometown Hero, recognized Expert on Divorce and Single Parenting for Navigating Family Court.
Head of Neuroscience Communications at Takeda
2 年Work and book worlds colliding. Love it! Can’t wait to listen.
Chief Marketing Officer | X-Caliber l TEDX Speaker | Digital Marketer ??| Brand Expert | Author | Keynote Speaker ??| The Outlier Project
2 年Great one I will listen to for sure. I saw Peter Shankman speak about 15 years ago about social media at a place on Long Island. Amazing. HARO. Seatmates. He has done amazing things. With just launching my book, I am making this one a priority.
START UP RECOVERY Founder I Program Director: Helping clients shift from addiction to passion and re-invent their lives.
2 年Thanks for this, Anna David!