HOW TO GET MORE FOR LESS WITH YOUR HOLIDAY ADSPEND

Without fail, social media adspend skyrockets during the holiday season. So why do marketers throw their hats into that ring every year? Because people are buying.

Sadly, knowing that people are spending money doesn’t magically increase your advertising budget. That’s why I’m here! I’m going to show you how to stretch your holiday adspend dollar whether you’re a nationally-known business or a local store.

Timing Is Everything

When you’re marketing on the day of a holiday, your cost-per-click (CPC) goes up dramatically. Why? Because everyone is bidding for the same virtual ad space.

While on any given Tuesday it might be just you and a (comparatively) small handful of other businesses, advertising on Black Friday is going to pit you against retailers like Walmart and Target. By the time you finally win a bid, you’ll likely spend more on ads than you’ll ever see in ROI.

So what do you do?

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