How to Get More Customers Online in Guwahati

Hey Guwahati business owners! ?? Whether you run a cozy momo stall in Pan Bazaar, a boutique in Fancy Bazaar, or a home-based bakery, this blog is your roadmap to attracting more customers online . The digital world isn’t just for big brands—it’s for you too! Let’s unlock strategies to turn local shoppers into loyal customers. Ready? Let’s go!

Guwahati’s digital landscape is booming. From students ordering snacks on Swiggy to families planning festival shopping online, your customers are already on their phones. The question is: Are they finding YOU? If not, this guide will fix that.

1. Why Going Online is Non-Negotiable for Guwahati Businesses

Gone are the days when a physical store alone could sustain a business. Here’s why you need to go digital:

The Guwahati Consumer Shift

• 75% of Assam’s internet users research products online before buying.
• “Near me” searches (e.g., “best fish curry in Guwahati”) have doubled in the last two years.
• Even local shoppers compare prices and read reviews online before visiting a store.

Your Competitors Are Already Online

From e-commerce giants to the tea shop next door, everyone is fighting for digital attention. If you’re not visible, you’re losing customers to competitors.

2. Build a User-Friendly Website (Even for Small Businesses)

Your website is your digital storefront. Make it count!

Must-Have Features

• Mobile-Friendly Design : 80% of Guwahati’s internet users browse on phones.
• Clear Contact Info : Address, phone number, and Google Maps link.
• Easy Ordering/Booking : Add a “Buy Now” or “Book a Table” button.

Example : “Looking for fresh Assamese pickles? Order online and get same-day delivery in Guwahati!”

Affordable Website Options

• Free Tools : Use Canva for simple websites or Google Sites.
• Local Developers : Hire a Guwahati-based freelancer for customization.

3. Master Local SEO: Be Found by Nearby Shoppers

Local SEO helps you appear in searches like “best bakery in Ulubari” or “discount electronics in Paltan Bazaar.”

Step-by-Step Local SEO

1. Google My Business (GMB) :
2. Local Keywords :
3. Listings & Directories :

4. Leverage Social Media: Engage, Don’t Just Sell

Social media isn’t just for memes—it’s a customer magnet!

Platform-Wise Strategy

Pro Tips

• Post during peak hours (7–9 PM works best in Guwahati).
• Use hashtags: #GuwahatiShopping, #AssamFood, #BihuDeals.

5. Content Marketing: Build Trust with Local Stories

Content isn’t just blogs—it’s anything that adds value.

Content Ideas

• Blog Posts : “10 Must-Try Breakfast Spots in Guwahati.”
• Videos : “How to Style a Mekhela Chador for Modern Looks.”
• Guides : “A Shopper’s Guide to Fancy Bazaar: Best Deals & Timings.”

Case Study : A local handicraft store saw a 50% sales boost after sharing stories about Assamese artisans.

6. Mobile Optimization: Don’t Lose Customers on the Go

60% of online searches in Guwahati happen on mobile. If your site is slow or clunky, you’re losing sales.

Quick Fixes

• Speed : Use tools like GTmetrix to optimize load time.
• Design : Large buttons, readable fonts, no pop-ups.
• Click-to-Call : Add a phone number link for instant calls.

7. Email & WhatsApp Marketing: Stay Top-of-Mind

Turn one-time shoppers into repeat customers.

How to Start

• Email : Offer a discount in exchange for sign-ups. Example : “Subscribe for 10% off your next order!”
• WhatsApp : Send personalized offers: “Hi [Name], your favorite tea is back in stock!”

8. Paid Ads: Target the Right Audience

Low budgets? No problem! Platforms like Facebook Ads let you start small.

Ad Tips

• Geo-Targeting : Show ads only to users in Guwahati.
• Retargeting : Re-engage visitors who left your site without buying.

Example Ad Copy : “Craving momos? Order now from XYZ Momo Point—Guwahati’s favorite since 2010! ??? Use code MOMO10 for 15% off.”

9. Collaborate with Local Influencers

Partner with Guwahati-based influencers to reach their followers.

How to Choose Influencers

• Micro-Influencers : 1k–10k followers (higher engagement).
• Relevance : Food bloggers for restaurants, fashion influencers for boutiques.

Example : A local café partnered with a foodie Instagrammer and saw a 30% increase in weekend footfall.

10. Measure Success: Track What Works

Use free tools to see what’s driving customers.

Key Metrics

Monthly Tasks

• Update website content.
• Refresh ad creatives.
• Ask customers for reviews.

FAQs Q: I’m not tech-savvy. Can I manage this alone? A: Yes! Start with free tools like Canva for posts and Google My Business.

Q: How much does online marketing cost? A: Begin with ?0—focus on organic growth via social media and SEO. Ads start at ?50/day.

Q: What if I don’t have a website? A: Use Facebook/Instagram shops or WhatsApp catalogs.

Q: How to handle negative reviews? A: Reply politely: “We’re sorry to hear this! Please DM us to resolve the issue.”

Conclusion Guwahati’s digital space is YOUR space. Start small—optimize your GMB profile, post on Instagram, or send a WhatsApp blast. Every step counts!

Need Help? Please drop a comment or email me at [your email]. Let’s grow your business together!

P.S. Share this post with a Guwahati business owner who needs a digital boost!