?? How To Get More Customer Loyalty As A Brand?
Today, we are going to work together on a fascinating subject, inspiring confidence and increasing customer loyalty with your brand. Some brands are not able to create emotions between their public and their service and this is a real problem. At worst, some brands handcuffs their client so that they are almost obliged to appreciate them. The strategy and the tools for brand loyalty are not really deepened in the market. That's why we're going to talk about it in detail today.
Don't Communicate About Your Features
I want that all brands increase their connection with their audience, and there are different ways to get there. We can summarize this approach with the notion of brand loyalty.
First, it is important to understand that communicate your features to your audience will not increase the loyalty of your customers. How it works for creating meaningful relationships that last with your audience? That's the question I will answer today.
For this, you have to look at a corpus of marks that goes from very great brands to the small ones. In both cases, what matters is to notice what the great brand do to reach this kind of loyalty?
I have discovered that these brands share a distinctive character. These brands do not only create an attractive design, but they also create a brand as a well-grounded strategic platform.
Your As A Management Tool
And this is one of the main reasons why today you do not yet have that deep connection between your brand and your customers. In fact, instead of sharing the surface of your brand, your logo, your banners you must see your brand as a powerful management tool.
So your brand must be able to celebrate, embrace and guide everything your organization creates. Ultimately your brand should become the most important way to manage and grow your business.
Recent research shows unfortunately that 60% of Business CEOs say their brand is not responsible for the company's decisions. I'm aware that you have already tried to communicate about your product, via promotional campaigns.
All this is legitimate but will not create a real connection with your audience. This will remain a simple loyalty program whose chances of succeeding will remain minimal.
What's Going On Inside Your Brand Culture?
All this to say that most people spend fortunes in marketing and advertising with a brand that are not aligned with the company's strategy. It's not only your precious time you spoil it's also your money. We are left with brands that do not bring real value to their audience.
In other words, the connexion has failed. The solution is to start looking at what is happening inside your brand. You must create a powerful internal culture of your company.
It's the first thing to do, to reconnect with your audience in reconnecting what's inside the core of your culture. It's like wanting to change the world without first wanting to change yourself. It won't work that way but the exact opposite.
In fact, instead of working with your audience on the surface through a logo or campaign redesign, rework inside your brand culture. Cultivate and nourish the interior of your brand, refine and build your values and your mission.
Your Audience Is Dying Of Meaningful Connection
The key here is that this inner work, this deep culture that makes you a unique brand, must be able to express itself and live completely in the experience of your customers.
Keep in mind that you are going to be doing marketing and promotion for your brand, but it will be in the last thing to do. Great brands do not sell products.
Look at things from a different angle, all the great brands offer us the opportunity to experience a community, a lifestyle, an evolution. All these subtle aspects offered by these great brands are far more meaningful, differentiating, and appealing than any of their basic features.
Your brand must seek to make an emotional connection through an attractive connection with your audience and not sell products! To go much further in the development of a customer loyalty strategy.
Reconnect With Your Core Values
For your brand, it about creates a common space of interaction between your values and your audience. Be sincere and honest in your mission to create a strong and lasting impact through your client's experience.
Think strategically to find new opportunities to develop meaningful ways to add value to the people who follow you. This will remain a simple loyalty program whose chances of succeeding will remain minimal.
Marketing & Promotion Should Be The Last Thing
It's the first thing to do, to reconnect with your audience in reconnecting what's inside the core of your culture. It's like wanting to change the world without first wanting to change yourself. It won't work that way but the exact opposite.
In fact, instead of working with your audience on the surface through a logo or campaign redesign, rework inside your brand culture. Cultivate and nourish the interior of your brand, refine and build your values and your mission.
How Can You Share Your Values With Your Audience?
Look at things from a different angle, all the great brands offer us the opportunity to experience a community, a lifestyle, an evolution. All these subtle aspects offered by these great brands are far more meaningful, differentiating, and appealing than any of their basic features.
Your brand must seek to make an emotional connection through an attractive connection with your audience and not sell products! To go much further in the development of a customer loyalty strategy.
For your brand, it about creates a common space of interaction between your values and your audience. Be sincere and honest in your mission to create a strong and lasting impact through your client's experience. Think strategically to find new opportunities to develop meaningful ways to add value to the people who follow you.
__________________________________________________________________________
I Would Love To Hear What Is Your Thoughts About It? Comment Below.
Need Branding & Design Help? Just Ask Me
I'm an International Brand Designer who has worked for Heineken, Lactel, and Bayer across Europe and China. My Obsession? Reviving ailing companies through differentiating, ownable and memorable brands identities.
Let's start a dialogue at [email protected] or directly here +33 6 68 00 06 82