How To Get More Consulting Clients

Going solo is exciting—but let’s be real, finding clients can feel like a never-ending hustle.

The good news? It doesn’t have to be that way. The best consultants build a steady pipeline by being intentional about how they attract and convert clients.

Being more intentional about how I attract and convert clients is one of the biggest things I've learned as an independent consultant.

Here’s what I've learned:

?? 1. Leverage Your Network

Your best clients often come from people who already know, like, and trust you. Instead of chasing cold leads, start with your existing network. Reach out, reconnect, and let them know what you do. A simple LinkedIn message or a coffee chat can lead to unexpected opportunities.

?? Action Step: Make a list of 10 people in your network who might know potential clients. Send them a quick check-in message this week.

?? 2. Position Yourself as an Expert

Clients want to work with someone they see as an authority. The more you share valuable insights, the more you’ll attract people who need your expertise. Write LinkedIn posts, create a newsletter (like this one!), or speak on industry podcasts.

?? Action Step: Post one short LinkedIn update this week sharing a quick tip or insight from your work.

Tips and insights build trust and authority - think about your client's 'Monday morning problem' and offer advice on how to fix it.

?? 3. Be Super Clear on Who You Help

A vague pitch won’t cut it. Define your ideal client, their pain points, and the specific results you deliver. When people instantly get what you do, they’re more likely to hire or refer you.

?? Action Step: Rewrite your LinkedIn headline and bio to clearly communicate who you help and how.

Make sure that you get your message across in the first 45 characters of your headline - when you view LinkedIn on a mobile device (as many people do) this is the only part of your headline that instantly shows up.

?? 4. Offer Value First

Most people won’t hire you right away—but they will if they’ve already experienced your value. Run a free workshop, share useful content, or give a small win upfront. A 15-minute call packed with insights can turn into a long-term client.

?? Action Step: Offer a free resource or a short consultation to warm leads and build trust.

But most importantly, don't continue to give your time away for free. Having the confidence in your abilities to bring up the subject (sooner rather than later) of charging for your time is critical.

?? 5. Ask for Referrals

Happy clients (and even friends) can introduce you to new business. But if you don’t ask, they won’t think to do it! A simple message like, “Do you know anyone who could benefit from what I do?” can open unexpected doors.

?? Action Step: This week, ask one past client or contact for a referral.

Add some of your recommendations to your LinkedIn Featured section.

The best opportunities come from authentic connections, not cold pitches. Engage with people, show up consistently, and focus on providing value rather than just selling.