How To Get More Clients for Your Small Business: 25 Tips For Marketing Yourself

STAND OUT FROM THE CROWD!

With so much competition for clients and leads, you need to be able to stand out.

After all, if you want to grow your small business, you'll need to be able to market yourself effectively. But with limited budget and time, how can you do this?

Many small businesses struggle with this question, but it doesn't have to be that way. You can use these 25 tips as a guide for getting more clients and leads for your small business!

1. Content Marketing

One of the most popular marketing strategies is content marketing. By creating content on a regular basis, you can establish yourself as an expert in your industry. This will attract new clients and leads who want to hire someone with experience and knowledge. You can use blogs, articles, or videos for this strategy. Or you may just create a simple social media post that offers value for your prospective clientele.

2. Get More Social Shares

A great way to get more clients and leads is by getting more social shares. Social media is a powerful tool for businesses. It’s free, there are virtually no limits to it, and it allows you to reach your target audience in an engaging way.

There are many ways you can get more social shares for your business, but one of the most effective methods is through contests. Contests allow businesses to take advantage of social media by providing incentives for people to share their content on their page.

?One marketing agency recently ran a contest where they promised a free iPad to the person who got the most retweets. The marketing firm saw over 60,000 retweets in just three days while advertising their own business page and reaching thousands of new people!

Contests can be used with other digital marketing strategies like pay-per-click (PPC) advertising and email marketing blasts, which we will discuss later on in this guide.

By combining these three strategies together, you can easily generate tons of new leads and/or requests for your business services each month!

3. Make It Easier for Leads to Book a Demo

If you want to make it easier for leads to book a demo, automate your calendar. If someone wants to schedule a meeting with your sales representative, they can fill in their information on your website or send you an email.

Once they do this, the sales representative's calendar will be automatically updated to show that the person has scheduled a meeting. This way, when the person schedules a meeting with your small business, they won't have to worry about trying to find the right time that works for both parties.

4. Earn your clients' trust with social proof

One of the best ways to earn your clients' trust is with social proof. Providing social proof in your marketing materials makes people feel more comfortable when they're making a purchase decision. People are more likely to buy when they know others have had success with your product or service.? Social media, again, is an excellent place to provide social proof.?

You can show off testimonials from happy customers on your Facebook page, include customer reviews on your website, share photos of happy customers at your latest event, etc.

Another way you can gain people's trust is by providing educational content that educates them about the process of buying what you're selling. By educating them about how something works, why it's effective, and how to use it properly makes it easier for them to make a purchase decision.??

For example, if you were offering health coaching services, you could provide videos about general nutrition or nutrition for specific types of diets. This type of information will help build trust among potential clients because they'll know what they're getting into before they invest in something new!

5. Use the Godfather-Strategy to Build Your Email List

One of the best ways to grow your company is by building your email list. With a large email list, you can reach more people and advertise your services to them.?

One strategy that has been known to work is using what's called The Godfather-Strategy. It's not as complicated as it sounds. The basics of this technique include:

1) Generating an offer?

2) Ensuring your lead offers this offer to their network

?3) Asking those leads to share the value of the offer with their network

You should use this strategy as soon as possible because it can help you generate more leads and clients for your small business!

6. Collaborate With Like-Minded Companies

One of the most effective ways to get more clients and leads is to collaborate with other businesses in your industry. By partnering up with another business, you'll have an opportunity to not only create a better customer experience, but also build relationships. These relationships will come in handy when it comes time to ask for referrals.?

Your customers will be able to trust you because you're working with someone they trust. They'll also be likely to refer their friends and loved ones as well, which will lead to more clients and leads for your small business.

Collaborating is a win-win situation and can provide new opportunities for both of your businesses. Whether it's collaborating with other companies on new marketing strategies or advertising together on social media, collaboration can help your small business grow.

7. Use Quora Q&As to generate more B2B leads

One of the easiest ways to get more leads for your business is through Quora Q&As. Quora is an online community where anyone can ask questions and get answers. It's also a great place to find prospects.?

For example, if someone has asked about hiring a marketing consultant in the "marketing" category, you should answer that question yourself! You might just turn that one question into a lead.

8. A/B Testing

A/B testing is an excellent way to see which marketing methods work best for your business. A/B testing is when you take two similar options and test them out to see which one performs better. For example, if your company sells a new type of makeup, you could send two different emails with two different subject lines and see which one gets more responses. The winner is the email that gets more responses.

When it comes to marketing, A/B testing can be used in many ways. You can test any aspect of your marketing campaign, including how you're contacting potential clients, what methods are most effective at getting contacts or leads, or what types of ads are working best on specific social media sites.

Using this method allows you to make better decisions about your marketing efforts by seeing what works and what doesn't. It also ensures you're putting your time and money into the right things so that you get the best results for your business!?

9. Optimize CTAs

An important step in marketing your small business website is to make sure you've optimized your CTAs. This includes making text links easy to spot and making the call-to-action buttons pop out. At a glance, potential customers should know what they should do.

One effective way to optimize for the best CTA is to run an A/B test as we previously mentioned.

10. Join the Conversations on Social Media

Another effective way to get more clients and leads is to join the conversations happening on social media. Social media is one of the best ways to grow your small business’s reach.

It allows you to connect with people who are interested in your business’s niche, which is a great way to generate traffic. By joining conversations on relevant social media channels, you'll have the opportunity to show off your expertise in your industry with every post.

11. Using FOMO to Increase Your Conversion Rate

One popular marketing technique is to use FOMO (fear of missing out). This idea taps into the feeling that people will miss out on something if they don't act right away. You can use this technique by posting a status or photo that says something like, “Only 3 days left to take advantage of this limited time offer!”

The point is to make people feel like they need to do something now in order to avoid missing out.

Just make sure you're not using it too much. If you post too many posts with FOMO, your audience might get annoyed and stop paying attention to what you have to say. But when used sparingly, it can be a great way to increase your conversion rate.

12. Publish and promote more case studies

You may have heard of case studies before. This is where you document the results of your product or service on a specific customer. It's an excellent way to show the benefits of what you offer. Publishing and promoting more case studies is one of the most effective ways to get more clients for your small business. You can start by making a list of potential customers who might be interested in your business, then reach out to them with a proposition for publishing their story.

13. Use Intent Popups or Slide-in Opt-ins on Key Pages

One of the best ways to get more clients and leads is by using intent popups or slide-in opt-ins on key pages. These popups appear when someone is browsing your website for information, but is not ready to purchase goods or services. The popup will ask if they would like to subscribe to your newsletter or follow you on social media. When someone subscribes, they are agreeing that you've satisfied their need in the moment, and will be more likely to want to do business with you in the future.

If you're looking for more engagement on social media, try including a call-to-action (CTA) at the end of each post that relates back to your brand. And don't forget about images! Including an image with your post can increase engagement by up to 93 percent.

Including a call-to-action (CTA) at the end of each post that relates back to your brand can help you generate more leads and clients for your small business. An example of a CTA would be "Interested in learning more about our services?" You can also include a phone number or email address within these CTAs so visitors have a way of contacting you without requiring them to navigate away from their current content.

Using images with posts can also help generate interest and increase engagement. This may seem obvious, but it's been proven that posts containing images receive 93% higher engagement rates than those without any images!

14. Target high-value leads on LinkedIn

LinkedIn is an ideal platform for targeting high-value leads. It's a social media site specifically for business professionals, which means it's easy to find people who are in your target market. When you sign up for LinkedIn, you can fill out your profile completely to make sure that your products and services are relevant to the person searching.

To get more clients and leads, think about how LinkedIn can help. You can target groups of people with similar interests to yours so they will see your ads more often than others on the site. You'll also be able to post content easily to share with other professionals on LinkedIn.?

This way, you'll be getting more clients without advertising too much - just by sharing what you know!

15. Asking Questions to Get a 50% Conversion Rate

One of the best ways to get more clients and leads for your small business is to ask questions. One study found that asking a question in an email conversion had a 50% higher chance of getting a response.?

By getting more responses from potential clients, you will open up a line of communication with them. This could generate more interest in your business and lead to the prospect becoming a client!?

You'll be able to speak directly with someone who has shown some interest in your business and get feedback on what they need for their needs, which is invaluable.??

16. Publish Original Research To Generate Sales From Savvy Buyers

Publishing original research can be a valuable way to get more clients and leads for your small business. Research shows that 50% of buyers will pay more for a product or service if it has been endorsed by an expert. So, if you want to generate sales from savvy buyers, it's worth investing in original research.

There are many ways to publish your research findings:

- Publish the findings on your website and use it as a call-to-action

- Share the findings on social media and include a link

- Conduct interviews with industry experts and share their insights

- Write an article about the findings and submit it to popular sites like Forbes, Entrepreneur magazine, or Huffington Post

- Use the findings as an ebook or report that you offer for free download in exchange for information provided by interested buyers (i.e., email address)

17. Gain Trusted Backlinks

One of the most effective ways to market your small business is through the use of backlinks. By ranking higher on Google, you'll be able to bring in more clients and leads which will help grow your business. One way to do this is through gaining trusted backlinks. The more reputable sites that link back to your site, the better your chances are at ranking higher on Google. You can use social media platforms like Facebook, Twitter, or LinkedIn as well as blogs or news sites related to your industry to increase your chance for obtaining these links.

The first thing you need to do when you're seeking out a company is research what they have done in the past for other companies. If they have a portfolio of previous work you can read about, that's great! If not, then the next thing you need to do is inquire about their experience with similar projects and what their process has been for previous jobs like yours.

18. Cast a wider B2B lead generation “net” with guest posts

Guest posts are a great way to get your message out to a wider audience. You can do this by guest posting on a blog with a similar target market as yours, or you can post your content on sites with a wide range of audiences. This will give you more exposure for your message and give you the opportunity to reach people who may not know anything about what you do!

19. Generate quick wins from landing page tweaks

First, identify the landing page that generates the most leads for your business. Then, spend time tweaking it to be even better at converting visitors into leads or one-time buyers.

For example, if you’re looking for more leads, you could include a form for visitors to fill out their email address. If you want more buyers, make sure your product is the first thing they see on the page. The key is finding out what works best and then doubling down on that strategy.

20. Run campaigns based on competitor keywords

One of the best tips for marketing yourself is to run campaigns based on keywords used by your competitors.?

If you're a plumber, for example, you can run a campaign around the keyword "water heater plumbing" as this is a phrase often searched for by potential customers. In addition, you can use competitor data to determine which geographical locations have the highest demand for your services and target those areas with ads.

The more competitive your market is, the more important it'll be to run campaigns based on competitor keywords. Thus, it's a crucial tool in any business' marketing arsenal.

21. Cater to a visual B2B audience with in-depth YouTube videos

One of the best ways to market your business is through video. Today, people are more likely to watch a video than read an article about what you offer. But if you want to get leads and clients for your small business, you have to focus on B2B products.?

If your products are mostly made for businesses, then you need to cater the content in your videos towards a visual audience. One excellent way of doing this is by creating in-depth YouTube videos with lots of visuals.?

Videos that are too long may lose their viewers’ attention, so keep that in mind when deciding how long your video should be.

Lastly, make sure your videos are mobile friendly. Live streaming on Facebook has become hugely popular recently—it's worth it to make sure your YouTube videos can be watched on smartphones as well!

22. Get Creative with Cold Emails

Cold emailing can be a great way to increase your leads and clients for your small business. If you're not sure how to do it, check out our blog post on cold emails which gives you some tips for writing effective one.

Cold emailing is a tricky thing to do, but if done correctly, it can be very successful.??

A lot of people think that cold emailing is spammy or too aggressive, but it doesn't have to be that way! You can make your cold emails engaging and persuasive by including valuable information about the person you're contacting.?

This will help alleviate any concerns they may have about receiving an unsolicited email from you.?

Remember to always keep these tips in mind when crafting your next cold email:

- Keep it concise

- Include valuable information that will help your reader

- Be polite and professional

- Be personal (don't use templates)

23. Focus on new B2B buyers on mobile

When you're marketing yourself online, people spend more time on their phone than on a desktop. As such, you need to make sure your marketing efforts are mobile-friendly. Catering to new B2B buyers online means that your website is responsive and easy to navigate.?

?You want your site to be easy for people to understand without the hassle of scrolling through pages of text. Plus, catering to new B2B buyers means making sure that your content is optimized for mobile browsers too. It's important that you make it as easy as possible for potential clients or leads to find information about your business on their phones!?

24. Create hard-hitting lead magnets and incentives

One way to market yourself is by creating hard-hitting lead magnets and incentives. Lead magnets are a tool that helps your small business get more clients and leads. The goal of a lead magnet is to make visitors want to opt in for more information on your product or service. It's a low-commitment way of getting the attention of potential customers without asking for sensitive information, like email addresses or phone numbers.??

One example is an eBook that gives people a taste of what you do while generating interest in your business.

Lead magnets can be used to introduce new products, encourage people to take advantage of specials, offer free consultations, and more! You can also use them to extend the reach of any current products you might have.??

25. Optimize for long-tail keywords to get more qualified leads

One of the best ways to get more leads and clients is by optimizing your website for long-tail keywords.?

Long-tail keywords are phrases that usually include three or more words that describe a specific need, want, or problem.?

For example, if you owned a pet store and wanted to rank higher for "pets online" as opposed to "pet stores," you would optimize your site for those specific long-tail keywords.

This strategy helps your small business rank higher on search engine results pages (SERPS) and gives you access to qualified leads. If someone types in "pets online" into the search bar, they're looking for exactly what your company offers! When people find you through searches like these, it's easy for them to become a lead or client, because they're looking for exactly what you provide.

BOTTOM LINE, IS THIS EFFECTIVE?

RESULTS & POTENTIAL ROI

Surviving and thriving in the marketplace takes dedication and attention to the details.?

Once you’ve done all the hard work of making your product and service better and more useful than your competitors’, you need to take care of the little things, like marketing and promotion, to make sure you get the results you want.

The tips in this article will hopefully help you start getting more leads and clients for your business.?

The next step is to start putting them into practice. Happy marketing!

If all of this sounds like something you could use a little help with, contact me today to get a personalized outreach plan developed for your business!