How to get more cash in the bank during a downturn
Hey there,
Have you noticed many marketers are focused on payback periods as their most important metric?
As a result of the economic slowdown, app marketers have shifted their strategy from making more revenue via lifetime value (LTV) to making revenue earlier (payback).?
Because the faster it takes to recoup marketing and advertising investments, the better. I’m sure your CFO would agree…?
But how exactly do you speed up the time to break even on marketing campaigns without using a “Back to the Future” inspired time machine?
So glad you asked :) If you’re looking for practical ways to shorten campaign payback periods and bring joy to your CFO, then you’ll want to read our latest post.?
Cheers,
Jude
P.S. Make sure you read till the end, as some of the changes mentioned can be a double-edged sword…so measure wisely!
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